
Digital PR and GEO: A Brand Marketer's Guide to AI Brand Mentions
Earned media drives 84% of AI citations. A brand marketer's guide to AI brand mentions: what to measure, which levers you already fund, and who owns each.
// AI_SEARCH
The measurement side of AI search: GA4 setup, attribution when clicks disappear, board-ready reporting, and where ChatGPT SEO fits in the acronym soup.
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Earned media drives 84% of AI citations. A brand marketer's guide to AI brand mentions: what to measure, which levers you already fund, and who owns each.

What an AI Overview is, how Google picks the sources it cites, and what the feature does to your clicks and your demand. Every figure sourced and dated.

How to rank in Google AI Overviews: which queries AIO actually cites, the structural targets from our 500-query crawl, and the honest answer on schema.

A build guide, copy-paste prompt included, for the one page that shows every decision your AI agents are waiting on, each with a button that finishes it.

The agentic web explained through the publishers already building it: bot traffic past human traffic, seven business models, only two with disclosed money.

Writing rules kept in a skill file get ignored, because the model that drops them also grades them. The five controls that make them binding, plus a copy-paste prompt to build the checker.

Set up AI referral tracking with GA4's native AI Assistant channel plus a maintained custom channel group, then run the diagnostic to estimate your own undercount.

The six metrics that matter, how to translate each into CFO language, the four-slide board deck, and the right cadence for each audience.

Last-click attribution measures the last 30 days of a 9-month B2B decision. Why it undercounts content, why AI search makes it worse, and what to model instead.

AEO, GEO, AIO, SEO, what each acronym actually means in 2026, where they overlap, and which one to optimize for. Comparison table, methodology overlap, and Singapore-specific guidance.

Agentic marketing uses autonomous AI agents to execute marketing tasks with minimal human intervention. Learn how it differs from marketing automation and why it matters.

Getting cited by ChatGPT isn't luck, it's a systematic process. We tested 500+ queries to reverse-engineer exactly what ChatGPT cites. Here's the complete framework: FAQ schema, direct answers, expert attribution, and the metrics that matter.
Run your brand through our free AEO audit and see which AI engines cite you today.
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