Yaohong
CTO, technology and data
Yaohong builds the data and technical systems behind Novastacks client work. He brings more than 20 years of experience in technology and finance, including roles at StashAway and January Capital.
Expert-led marketing, built to move at AI speed.
Novastacks combines experienced growth and search specialists with AI systems built for scale. Novastacks takes on SEO and AI search work that used to be too large or too slow to address, then measures and improves what it delivers.
- SGBased in Singapore
- SEASoutheast Asia
- GCRGreater China
- AUAustralia
- UKUnited Kingdom
- USUnited States
Built by Tina Chu.
Tina Chu has spent more than 18 years leading growth marketing at companies including Tencent, Expedia, Klook, Cabital and Traveloka. She founded Novastacks to bring the pace of technology companies to marketing work that had become too slow, fragmented or difficult to scale.
Today, Tina works with clients and leads the team that combines growth strategy, search expertise and AI systems.
The people shaping the recommendation stay involved in delivering it.
2017 Mob-Ex Award for innovation in mobile marketing
Experienced people, close to the work. Agents behind them.
The team combines growth leadership, technical search and data engineering. Clients speak directly with the specialists responsible for their work.
Eki
Head of AEO, AEO and technical SEO
Eki leads the Novastacks search and technical SEO work. A former SEO lead at Tokopedia and a Google Product Expert, Eki has worked on search challenges at the scale of billions of indexed pages.
The AI team
Each agent is a specialised Claude Code instance with custom skills, tools and memory, directed by the Novastacks specialists.
Research and analysis
Buyer questions, search demand, competitor pages and performance data.
Search strategy
AEO and SEO priorities, site structure and page plans.
Content production
Content plans, writing and graphics, built to be quoted.
Technical implementation
Technical SEO, schema markup, web development and CMS work.
Conversion optimisation
Landing page and enquiry-path improvements.
Performance analysis
Citations, rankings and pipeline from AI search.
Coordination
Scheduling and hand-offs between the agents, reviewed by a specialist.
How Novastacks operates. Built for scale.
Before Novastacks, we managed large teams of SEO specialists on sites with millions of pages. At that size, every template change and technical fix multiplies across the whole site, and even a large team reaches only a fraction of the work.
Novastacks built its AI systems to solve that problem for enterprises and fast-growing companies. Custom AI workflows research, analyse, produce and improve client work, finding patterns across large sites and handling tasks that would be impractical to complete page by page.
The technology expands what Novastacks can take on. The specialists set priorities, check the work and decide what to change next.
Why clients work with Novastacks
The common agency model
How Novastacks works
An account manager relays your questions to the delivery team.
You work with the strategist making decisions on your account.
A strategy deck is handed over for your team to build.
Novastacks builds the work, then runs it. There are no seats to buy and no tool to operate.
Junior contractors and white-labelled audits.
Specialists review what ships, measure the result and improve what underperforms.
AEO sold as referral traffic.
AEO is measured in demand and pipeline, including whether the right buyers find and consider your brand.
Promises the scope cannot support.
Novastacks names the scope boundary before work begins.
Talk directly with the team doing the work.
Tell Novastacks what you are trying to grow and where search or AI visibility is falling short. The first call covers the opportunity, the evidence and whether Novastacks is the right team to help.
Talk to a strategist