// AEO_STUDY

AEO & GEO Studies: Original Research by Novastacks

Our own original research: 500 buyer queries, three AI engines, 6,083 unique cited URLs. What actually separates the pages AI cites from the pages it ignores.

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All AEO AEO Study AI Search Growth Strategy Fractional CMO Singapore SEO

Proprietary Study

8 min read

The Pages That Win Everywhere

Only 15% of pages win both Google rankings and AI citations. Their defining habit: citing sources at twice the typical rate. Novastacks AEO Study, Part 1.

One Deep Page per Question

89.6% of AI-cited pages win for exactly one query, and no page won more than 8 out of 500. The pillar-page era is over. Novastacks AEO Study, Part 3.

AI Search Isn't One Channel. It's Three.

We tracked what Google AI Overview, ChatGPT, and Perplexity cited across 500 queries. 94.2% of cited pages appear in exactly one engine, and zero pages appeared in all three. The Novastacks AEO Study flagship report.

Every AI Engine Plays by a Different Rulebook

ChatGPT's cited pages carry schema markup at 81%. Google AI Overview's at 48%. What that gap changes about structured data. Novastacks AEO Study, Part 2.

Jul 10, 2026

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