B2B AEO, GEO & SEO Services in Singapore
Your next contract is being researched right now by a buying committee you have never spoken to, across Google, ChatGPT and Perplexity. Our job is to make sure that when their shortlist forms, your firm is on it. Delivery is led by operators who spent 9+ years inside the ecommerce and OTA industry at one of the biggest players in Southeast Asia, selling to businesses, not just writing about them.
B2B search is a different game
Consumer playbooks fail in B2B because everything about the buyer is different. Sales cycles run six to eighteen months. Decisions involve committees of five to ten people who research anonymously and never fill in a form until the end. The keywords look tiny, often ten to fifty searches a month, yet a single one can carry an annual contract worth more than a consumer brand's whole campaign.
The research itself has moved. Procurement teams now ask ChatGPT and Perplexity to compare vendors, summarize categories and draft shortlists before any human conversation starts. By the time a lead reaches your pipeline, the committee has usually read the comparisons, seen the AI summaries of your firm, and quietly eliminated half the market. If the engines describe you thinly or not at all, you are in the eliminated half and no one tells you.
So the work is not chasing traffic. It is making sure every surface a committee consults, Google results, AI answers, review platforms and comparison content, tells a story about your firm that earns the shortlist. Traffic is a side effect; qualified pipeline is the metric.
7 signs your B2B business needs an AEO, GEO & SEO consultant
1. Procurement shortlists keep arriving without you on them.
Deals you would have won are decided in research phases you were never visible in. You hear about the tender after the vendor list closed.
2. Prospects arrive already educated by AI answers that never mentioned you.
Long cycle buyers walk into first calls quoting category summaries from ChatGPT, framed around the competitors the engine chose to name.
3. Your traffic graph looks healthy while pipeline stays flat.
Blog visitors read and leave. The comparison, pricing and alternatives searches that produce opportunities are ranking someone else.
4. Every core and AI update chips away at what you had.
Visibility built on thin foundations erodes with each algorithm change, and each recovery is smaller than the loss before it.
5. Nobody owns the commercial keywords in your category.
"[Your category] provider", "[competitor] alternatives", "[product] pricing": the searches with buying intent are unclaimed or lost, while your content targets topics no buyer types.
6. AI visibility is invisible to your own team.
No one can answer the question "when buyers ask AI about our category, do we get named?" because nothing measures it.
7. The machine readable layer of your site was never built.
Schema, entity consistency and extractable answers are missing, so even where your expertise is real, the engines cannot verify it well enough to cite you in front of a committee.
What we build for your firm
ICP and keyword to funnel mapping
Every keyword mapped to a persona and a funnel stage before anything gets written, so content is built for the committee members who actually search it.
Bottom of funnel page families
Versus, alternatives, pricing and integration pages: the four page types that convert deciding buyers and that AI engines quote when comparing vendors.
Technical and schema deployment
Crawlable, renderable pages with Organization, Service, Product and FAQPage schema, giving the engines a machine readable version of what your firm does and proves.
Answer engine visibility
Your category's buyer prompts tested across ChatGPT, Perplexity and AI Overviews, with the sources the engines trust identified and your presence on them built deliberately.
Demand intelligence from first party data
Google Search Console and Bing Webmaster Tools tell us which queries your buyers already use to find you and where you nearly rank. That evidence, not intuition, sets the content queue.
Pipeline tied reporting
Monthly reporting that connects rankings and AI citations to enquiries and opportunities, in language your leadership team can take to a board meeting.
What we do differently
Nothing ships until the engines can read you
B2B sites hide their best material behind unrendered scripts, gated PDFs and orphaned resource centers. We confirm what crawlers genuinely fetch and render, remove the waste from the crawl path, and only then start producing, because unread content wins nothing.
Intent decided by evidence, not brainstorms
Search Console and Bing Webmaster Tools hold the record of how committees already find you, including the fan out of long specific queries around each product. We align every page to the intent that record proves, which is what lets both Google and the AI engines classify and cite it cleanly.
Measured against the engines, not asserted in slides
A data platform SaaS came to us wanting AI visibility. We baselined it first: across 1,341 tracked AI answers spanning 50 buyer prompts, the brand appeared in under one percent. That baseline, uncomfortable as it was, turned AI visibility from a vibe into a number the whole engagement is now measured against, prompt by prompt, month by month.
A freight software company runs on the same discipline: we track which AI answers cite them across their category's prompts, count the citations monthly, and every won prompt is handed to the sales team as ammunition for the channels they already work.
Client names withheld by agreement; the measurement method is the point. Ask us to run the same baseline for your category.
B2B verticals we work in
SaaS
Buyers compare tools by asking AI for the best software in a category, then verify on review sites. Versus and alternatives pages plus review platform presence decide who gets the trial. See the dedicated SaaS page.
Fintech
Finance buyers verify everything twice, so trust signals, named leadership and precise product pages carry more weight than any volume of blog content.
Logistics & freight
Operations teams search by problem: customs filing, freight rates, tracking integrations. Glossary and how-to content that answers those searches builds the shortlist presence.
Manufacturing & industrial
Engineers search specifications and capabilities, not slogans. Deep product and capability pages with real data outperform brochureware in both search and AI answers.
Professional services
Firms are hired for expertise, and engines rank demonstrated expertise: named practitioners, specific service pages and answers to the questions clients ask before engaging anyone.
IT & consulting
Categories are crowded and look alike, so differentiation happens in the specifics: stack pages, industry pages and integration depth the generalists cannot fake.
Scoped against your pipeline, not a rate card
Product count, competitor set, personas and markets shape the work, so the honest way to price it is to look at yours. Bring your pipeline goals to one working call and leave with a clear reading of the gap and the plan, whatever you decide afterwards.
Talk to us about scopeQuestions B2B leaders ask
How is B2B SEO different from B2C SEO?
The volumes are smaller and the stakes are higher. A B2B keyword with thirty searches a month can carry six figure contract value, buying committees research anonymously for months, and the content that wins is bottom of funnel: comparison, alternatives, pricing and integration pages, not viral blog posts. Success is measured in qualified pipeline, never in raw traffic.
How do AI assistants decide which vendors to shortlist?
They synthesize from sources they trust: your own pages if they are extractable, review platforms, comparison articles and industry roundups. When a buyer asks for the best vendor in a category, the engine assembles a shortlist from that evidence. We map which sources the engines consult in your category and make sure they all tell your story.
What do SEO, AEO and GEO each do for a B2B company?
SEO wins the Google searches your buyers make during research. AEO earns citations inside AI answers on ChatGPT, Perplexity and Google AI Overviews, where shortlists increasingly form. GEO shapes how generative engines describe your firm when buyers ask about you or your space. B2B deals now touch all three surfaces before a sales call ever happens.
Which bottom of funnel pages matter most?
Four families do most of the work: versus pages against named competitors, alternatives pages for buyers switching away from an incumbent, transparent pricing or pricing model pages, and integration pages for every tool in your buyers' stack. These convert because they meet buyers at the decision, and AI engines quote them because they answer real questions.
Can you prove AI visibility work actually moves anything?
We measure it the hard way. For every client we baseline the share of AI answers that mention them across a fixed prompt set, then track that number monthly as the work ships. When we baselined a data platform SaaS, it appeared in under one percent of 1,341 tracked AI answers across 50 buyer prompts. That number, not opinion, defines the job to be done and shows the movement.
How much does B2B SEO cost in Singapore?
It depends on the shape of the engagement: how many products and competitor comparisons need pages, how many buyer personas and markets you sell into, and how much technical work your site needs first. A single product firm and a multi product platform are different scopes. One working call and we will size it against your pipeline goals.
How long before B2B SEO shows results?
Bottom of funnel pages can generate enquiries surprisingly fast because they target buyers already deciding. Authority and AI citation movement build over quarters, which matches how long your buyers deliberate anyway. We report monthly against pipeline contribution so you always know what the work is producing.
Do you guarantee rankings or leads?
No. Google and the AI engines decide outcomes, and any agency promising otherwise is selling something it does not control. Our commitment is the quality of the work, measurement against the real answers and real search results in your category, and honest course correction when the data says so.
How do you work with our marketing and sales teams?
As an extension, not a black box. Typical setups: we own strategy, technical work and measurement while your team writes with our briefs, or we deliver finished pages your developers ship. Won AI prompts and cited content also feed the LinkedIn and outbound channels your sales team already runs.
Are grants like PSG relevant for B2B marketing?
Eligible Singapore SMEs can tap schemes like PSG and EDG for certain digital services, and the rules move over time. Mention it in the call and we will point you to what currently applies to your situation.
Related reading
Start with a free B2B audit
Your work is directed by Tina Chu, 20+ years of growth marketing leadership across Expedia, Tencent, Klook and Traveloka, with delivery led by strategists who spent 9+ years inside the ecommerce and OTA industry at one of the biggest players in Southeast Asia.
Novastacks AI · Marketing agency, Singapore · rated 5.0 on Google
The audit maps your search and AI answer visibility against your named competitors, with the gaps ranked. The call is a working session with the strategist who would own your account, not a handoff to sales.