Fractional growth partner: a senior CMO with an AI team behind it.
You're getting a senior growth operator who shaped marketing at Expedia, Tencent, and Klook, backed by AI specialists that execute content, SEO, AEO, and conversion optimization at scale.
- SGBased in Singapore
- SEASoutheast Asia
- GCRGreater China
- AUAustralia
- UKUnited Kingdom
- USUnited States
Your operator Tina Chu.
Sets growth strategy, oversees all execution, makes brand-critical decisions.
The operator who shaped marketing at billion-dollar companies and now directs the AI team to execute against your goals.
- Expedia
- Tencent
- Klook
- Cabital
- Traveloka
Your AI team. Meet the specialists.
Each agent is a specialized AI instance with custom skills, tools, and memory.
Chief of Staff
Data Analyst
SEO/AEO Strategist
Content Strategist
Content Writer
Technical SEO
Conversion Optimizer
Campaign Orchestrator
Graphic Designer
Web Designer
Web Developer
CMS Specialist
Your buyers ask AI before they ask Google.
A traditional fractional CMO gives you strategy for Google rankings. A growth partner operates across both traditional search AND AI-powered discovery, because that's where your buyers actually are.
Traditional Fractional CMO
Fractional Growth Partner
Strategy decks, you hire to execute
Strategy + full execution team
Google rankings only
Google + ChatGPT + Gemini + AI Overviews
Monthly review meetings
Continuous monitoring + live dashboards
Refers you to specialists
AI specialists handle implementation
What you get: one engagement, an entire growth department.
You get a senior operator who sets strategy AND an AI-powered team that executes it.
Growth Strategy
Senior-level direction from someone who's scaled billion-dollar brands.
- Brand positioning and go-to-market
- Channel strategy and budget allocation
- Team structure and vendor management
- Competitive intelligence and market analysis
AI-Powered Execution
- Content strategy and production at scale
- Technical SEO implementation and schema deployment
- Conversion optimization and A/B testing
- Performance dashboards and automated reporting
AI Search Visibility (AEO)
Get cited when buyers ask ChatGPT, Gemini or Google AI Overviews for recommendations.
- Answer-engineered content architecture
- AI citation monitoring across ChatGPT, Gemini and Google AI Overviews
- FAQ and structured data optimization for AI extraction
- Competitive citation share tracking
How it works. Human strategy, AI execution.
Every workflow is codified.
Discover
Audit your current state. Pull search data, AI visibility, competitor benchmarks. Identify the gaps.
Human: Interprets findings
AI: Runs 12-phase audit
Design
Architect the growth roadmap. Map content strategy, technical fixes, conversion paths.
Human: Sets strategy
AI: Builds keyword maps
Build
Execute at scale. Content production, technical SEO implementation, schema deployment, page optimization.
Human: Reviews quality
Operate
Monitor, optimize, report. Dashboards updated automatically. Performance tracked weekly.
Human: Strategic decisions
AI: Continuous monitoring
Which industries need a fractional CMO in Singapore?
The leadership gap looks different in every vertical.
E-commerce
Paid, lifecycle, marketplace and now AI search: ecommerce marketing is four jobs at once.
SaaS
Between seed and Series B the marketing motion changes three times.
B2B Services
Long sales cycles need marketing that compounds: positioning, ABM and content leadership without committing to CMO headcount.
Healthcare
Regulated advertising under Singapore's MOH and SMC rules plus patient acquisition: leadership that has operated inside the guardrails.
Financial Services
Senior leadership that has shipped campaigns in regulated markets.
Hotels & Hospitality
Direct bookings versus OTA dependence is a strategy problem.
Real Estate
Lead flow across portals, projects and agents needs one owner.
Law Firms
Business development for partners who bill by the hour: marketing leadership that respects professional conduct rules.
Common questions.
What is a fractional growth partner?
A fractional growth partner provides senior marketing leadership on a flexible basis, combined with an AI-powered execution team. Unlike a traditional fractional CMO who delivers strategy and leaves implementation to your team, a growth partner handles both, from brand positioning to content production to technical SEO deployment.
How is this different from a traditional fractional CMO?
Traditional fractional CMOs are solo advisors. They create strategy, attend meetings, and hand off execution. A Novastacks growth partner comes with specialized AI agents that handle content writing, data analysis, SEO implementation, conversion optimization, and campaign orchestration. You get the output of a 6-person marketing department at fractional cost.
What is AEO, and why does it matter for my business?
AEO (Answer Engine Optimization) ensures your brand appears when potential customers ask AI tools like ChatGPT or Google AI Overviews for recommendations. 62% of Google searches now trigger AI Overviews. Companies not optimized for AI visibility are invisible to a growing segment of buyers.
What size company is this right for?
Growth-stage companies from Series A through to established businesses with $2M-$50M in revenue. You need senior marketing leadership but aren't ready for (or don't need) a full-time CMO plus a large team. If you have strategic intent and real revenue goals, this model delivers outsized results.
What industries do you work with?
B2B SaaS, professional services, technology, and growth-stage companies with complex buyer journeys. The model works best when your buyers research online before purchasing, which is where both SEO and AEO create the most value.
How does the AI team work alongside the strategist?
The senior operator (Tina Chu) sets all strategy, makes brand-critical decisions, and directs the AI team through codified workflows. Each AI specialist has custom skills, tools, and memory for their domain. The operator reviews all output for quality. The result: human judgment with AI scale.
What does a typical engagement look like?
Engagements follow our Discover, Design, Build, Operate methodology. We start with a comprehensive audit, design a growth roadmap, build and implement the strategy, then continuously optimize. Most clients see measurable results within 90 days.
How do you measure AI search visibility?
We track citation share across ChatGPT and Google AI Overviews using specialized monitoring tools. Monthly reports show how often your brand is cited, for which queries, and how citation rates compare to competitors. This is measured alongside traditional metrics like rankings, traffic, and conversions.