// FRACTIONAL GROWTH PARTNER

20 Years of CMO.
An AI Team Behind It.

You're not hiring a consultant. You're getting a senior growth operator who shaped marketing at Expedia, Tencent, and Klook, backed by AI specialists that execute content, SEO, AEO, and conversion optimization at scale. Strategy AND implementation, including visibility across Google, ChatGPT, and Perplexity.

Book Strategy Call Get Free SEO/AEO Audit

// YOUR OPERATOR

Tina Chu

GROWTH STRATEGIST // 20+ YEARS

Sets growth strategy, oversees all execution, makes brand-critical decisions. The operator who shaped marketing at billion-dollar companies and now directs the AI team to execute against your goals.

Expedia Tencent Klook Cabital Traveloka

// YOUR AI TEAM

Meet the Specialists

Each agent is a specialized AI instance with custom skills, tools, and memory. They don't sleep, don't context-switch, and never miss a detail.

ARIA

Chief of Staff

PIXEL

Data Analyst

ATLAS

SEO/AEO Strategist

SAGE

Content Strategist

ECHO

Content Writer

CIPHER

Technical SEO

FLUX

Conversion Optimizer

SYNC

Campaign Orchestrator

+ Graphic Designer · Web Designer · Web Developer · CMS Specialist

// HOW SHE DIRECTS THEM

One Terminal. Eight Specialists.

Every agent is deployed through codified workflows. Strategy in, execution out. No meetings about meetings.

novastacks — terminal

tina@novastacks:~$ /orchestrator run marketing-campaign

Initializing AI team...

ATLAS analyzing 2,400 keywords across 6 clusters ✓

SAGE mapping content strategy for Q1 ✓

ECHO drafting 12 blog posts from briefs ✓

CIPHER deploying schema markup to 47 pages ✓

PIXEL building live performance dashboard ✓

FLUX auditing 3 conversion funnels ✓

All agents deployed. Campaign executing.

Estimated output: 6-person team equivalent.

tina@novastacks:~$

// THE SHIFT

Your Buyers Ask AI Before They Ask Google

62% of Google searches now trigger AI Overviews. ChatGPT and Perplexity are becoming the first stop for B2B research. The top of funnel is splitting, and most fractional CMOs are still optimizing for a single-channel world.

A traditional fractional CMO gives you strategy for Google rankings. A growth partner operates across both traditional search AND AI-powered discovery, because that's where your buyers actually are.

Traditional Fractional CMO

— Strategy decks, you hire to execute
— Google rankings only
— Monthly review meetings
— Refers you to specialists

Fractional Growth Partner

✓ Strategy + full execution team
✓ Google + ChatGPT + Perplexity + AI Overviews
✓ Continuous monitoring + live dashboards
✓ 8 AI specialists handle implementation

// WHAT YOU GET

An Entire Growth Department. One Engagement.

This is not advisory. You get a senior operator who sets strategy AND an AI-powered team that executes it.

Growth Strategy

Senior-level direction from someone who's scaled billion-dollar brands.

● Brand positioning and go-to-market
● Channel strategy and budget allocation
● Team structure and vendor management
● Competitive intelligence and market analysis

AI-Powered Execution

8 specialist agents that produce at the speed of a full department.

● Content strategy and production at scale
● Technical SEO implementation and schema deployment
● Conversion optimization and A/B testing
● Performance dashboards and automated reporting

AI Search Visibility (AEO)

Get cited when buyers ask ChatGPT, Perplexity, or Google AI for recommendations.

● Answer-engineered content architecture
● AI citation monitoring across ChatGPT, Perplexity, Google AI Overviews
● FAQ and structured data optimization for AI extraction
● Competitive citation share tracking

// HOW IT WORKS

Human Strategy. AI Execution.

Every workflow is codified. The growth strategist sets direction, the AI team executes, and you get results that would normally require a 6-person department.

Discover

Audit your current state. Pull search data, AI visibility, competitor benchmarks. Identify the gaps.

HUMAN: Interprets findings

AI: Runs 12-phase audit

Design

Architect the growth roadmap. Map content strategy, technical fixes, conversion paths.

HUMAN: Sets strategy

AI: Builds keyword maps

Build

Execute at scale. Content production, technical SEO implementation, schema deployment, page optimization.

HUMAN: Reviews quality

AI: Produces at 10x speed

Operate

Monitor, optimize, report. Dashboards updated automatically. Performance tracked weekly.

HUMAN: Strategic decisions

AI: Continuous monitoring

// THE DIFFERENCE

Typical Fractional CMO vs. Novastacks

	Typical Fractional CMO	Novastacks
Team size	1 person	1 operator + 8 AI specialists
Execution	Strategy decks, you hire to execute	Strategy + execution built in
Content output	Depends on your team's bandwidth	AI writer produces at 10x speed
Technical SEO	Refers you to a specialist	AI agent implements directly
Data analysis	Monthly review meetings	Continuous monitoring + live dashboards
AI/AEO expertise	Rarely	Core competency
Workflows	Ad hoc, depends on the person	Codified, repeatable, scalable
AI search visibility	Not offered	Monitored and optimized monthly
Content architecture	Blog calendar	Answer-engineered for AI + search
Measurement scope	Traffic & leads	Traffic, leads, AND AI citation share

The difference is structural. A traditional fractional CMO is a solo advisor. They tell you what to do, then you figure out how to execute. A Novastacks growth partner arrives with an integrated execution capability. Strategy decisions turn into deployed content, implemented schema, and live dashboards within days, not months.

// FREQUENTLY ASKED

Common Questions

What is a fractional growth partner?

A fractional growth partner provides senior marketing leadership on a flexible basis, combined with an AI-powered execution team. Unlike a traditional fractional CMO who delivers strategy and leaves implementation to your team, a growth partner handles both, from brand positioning to content production to technical SEO deployment.

How is this different from a traditional fractional CMO?

Traditional fractional CMOs are solo advisors. They create strategy, attend meetings, and hand off execution. A Novastacks growth partner comes with 8 specialized AI agents that handle content writing, data analysis, SEO implementation, conversion optimization, and campaign orchestration. You get the output of a 6-person marketing department at fractional cost.

What is AEO, and why does it matter for my business?

AEO (Answer Engine Optimization) ensures your brand appears when potential customers ask AI tools like ChatGPT, Perplexity, or Google AI Overviews for recommendations. 62% of Google searches now trigger AI Overviews. Companies not optimized for AI visibility are invisible to a growing segment of buyers.

What size company is this right for?

Growth-stage companies from Series A through to established businesses with $2M-$50M in revenue. You need senior marketing leadership but aren't ready for (or don't need) a full-time CMO plus a large team. If you have strategic intent and real revenue goals, this model delivers outsized results.

What industries do you work with?

B2B SaaS, professional services, technology, and growth-stage companies with complex buyer journeys. The model works best when your buyers research online before purchasing, which is where both SEO and AEO create the most value.

How does the AI team work alongside the strategist?

The senior operator (Tina Chu) sets all strategy, makes brand-critical decisions, and directs the AI team through codified workflows. Each AI specialist has custom skills, tools, and memory for their domain. The operator reviews all output for quality. The result: human judgment with AI scale.

What does a typical engagement look like?

Engagements follow our Discover, Design, Build, Operate methodology. We start with a comprehensive audit, design a growth roadmap, build and implement the strategy, then continuously optimize. Most clients see measurable results within 90 days.

How do you measure AI search visibility?

We track citation share across ChatGPT, Perplexity, and Google AI Overviews using specialized monitoring tools. Monthly reports show how often your brand is cited, for which queries, and how citation rates compare to competitors. This is measured alongside traditional metrics like rankings, traffic, and conversions.

// LET'S BUILD

One Operator. Eight AI Specialists.
Your Growth Engine.

20 years of marketing leadership at companies like Expedia, Tencent, and Klook. AI teammates that execute with codified workflows. That's not a fractional CMO. That's a growth system.