// GROWTH_STRATEGY

Growth Strategy Playbooks for B2B & SaaS Teams

Team design and growth systems from operators: the functions most companies never staff, the head-of-growth trap, and the rise of the GTM engineer.

4 posts in this category · Browse all articles

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Growth Strategy

8 min read

What Is a GTM Engineer?

A GTM engineer builds the automated systems that run a company's go-to-market motion in code and AI. What the role is, what it pays, and when to hire one.

The Two Functions You Definitely Don't Have

Product Marketing and MarTech Ops are the invisible foundations of growth. Here's why they're missing from most startups and what it costs you.

Why "Marketing OS" Won't Save You

Every AI tool promises to be your marketing operating system. Here's why they fail - and why agentic workflows are different.

Your Head of Growth Is Set Up to Fail

Why expecting one person to master 8 distinct marketing functions is setting them up for failure. The uncomfortable truth about growth team structure.

Jan 26, 2026

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