Google Analytics logs up to 29% of AI Overview traffic as 'Direct' — and the window worth re-checking is February to June 2026, when AI Overviews peaked at 16% to 17% of organic sessions
Google Analytics logs up to 29% of AI Overview traffic as 'Direct' — and the window worth re-checking is February to June 2026, when AI Overviews peaked at 16% to 17% of organic sessions. A nine-month Search En
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