GEO Beat: Event.
What changed, what to do.

The AI search news that matters, with the part the newswires skip: not just what changed, but what to do about it. Written for marketing leads, executives, CMOs and business owners. Every item is verified at the primary source and comes with an operator's take. Three times a week, Monday, Wednesday and Friday, in English and 中文.

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// EVENT_CATEGORY

Event: the 10 latest briefs

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2026-10-16EVENT · High

Running a Facebook Page now counts as letting Meta crawl your business website — starting October 30

From October 30, running a Facebook Page counts as letting Meta crawl your website. Meta's updated Commercial Terms authorise Meta or its agents to crawl, index and cache sites tied to a business's products, and continued use of Meta's business products counts as agreement. The terms …

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2026-09-30EVENT · Medium

Google pilots paying ~100 small publishers when AI Overviews use their pages — one reportedly tops $1M a year

Google is piloting payments to roughly 100 small and midsize publishers when AI Overviews use their content, per The Information via 9to5Google on 30 September 2026. Reported payouts run from under $1,000 over several months to over $1 million a year; Google has published no formula and …

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2026-09-08EVENT · High

EU hotels, airlines and restaurants now rank below Expedia and Booking.com on Google — the rebuild is Digital Markets Act compliance, so no amount of SEO moves a direct booking page back up.

EU hotels, airlines and restaurants now rank below Expedia and Booking.com on Google — the rebuild is Digital Markets Act compliance, so no amount of SEO moves a direct booking page back up. The revamp went live across the EU on September 8, 2026, and Google told reporters it is "the …

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2026-08-17EVENT · High

Music publisher Round Hill wants $150,000 a song from Anthropic and Suno — and by refusing to settle, it keeps the asking price for unlicensed AI training on the public record

Music publisher Round Hill wants $150,000 a song from Anthropic and Suno — and by refusing to settle, it keeps the asking price for unlicensed AI training on the public record. Round Hill Music L.P. filed two copyright complaints on August 17, 2026 in the Northern District of California …

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2026-08-11EVENT · High

France's media regulator estimates AI Overviews cost French publishers 33–38% of their referral traffic — and the complaint goes to the competition authority that has already fined Google €250 million for breaking its deal with them

France's media regulator estimates AI Overviews cost French publishers 33–38% of their referral traffic — and the complaint goes to the competition authority that has already fined Google €250 million for breaking its deal with them. On August 11, 2026, APIG, representing nearly 300 …

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2026-07-28EVENT · Medium

Your shared Claude chats might leak into Google search — because Anthropic didn't do one basic SEO task right.

Your shared Claude chats might leak into Google search — because Anthropic didn't do one basic SEO task right. Over the weekend of July 25–26, 2026, hundreds of conversations shared through Anthropic's public share links sat in Google and Bing results, some about health and relationships …

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2026-07-23EVENT · High

ChatGPT now pulls live Yelp reviews, ratings, and photos into local answers — a thin Yelp profile is now a gap in the answer, not just a directory entry

ChatGPT now pulls live Yelp reviews, ratings, and photos into local answers — a thin Yelp profile is now a gap in the answer, not just a directory entry. OpenAI and Yelp confirmed a data partnership on July 23, 2026: ChatGPT can read live Yelp listings, reviews, and photos for local …

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2026-07-23EVENT · High

USA Today and People say blocking Google's crawlers entirely is on the table — but a paid licensing deal, not a block, is the move most publishers will actually make

The Wall Street Journal reported July 23, 2026 that USA Today, People, Reuters, The Economist, Time, Politico, and reportedly Reddit are weighing whether to block Google's crawlers outright, as AI answers eat queries on the page and referral clicks fall. USA Today's Mike Reed says "it's …

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2026-07-23EVENT · High

The EU fined Google €460 million for ranking its own shopping and travel results first — and gave it until September 21 to stop, so this is the rare SERP change you can prepare for

The EU fined Google €460 million for ranking its own shopping and travel results first — and gave it until September 21 to stop, so this is the rare SERP change you can prepare for. On July 23, 2026 the European Commission fined Google €890 million under the Digital Markets Act (€460M for …

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2026-07-17EVENT · High

Google says its AI features send billions of clicks a week — its own Search Console AI reports don't count clicks, so no site owner can check that claim against their own domain

On July 17, 2026, Google search chief Nick Fox posted that AI Overviews and AI Mode send "billions of clicks to websites every week," and Search VP Liz Reid reshared it; Search Engine Roundtable reported both on July 20, 2026, alongside a zero-click study putting Google's share of clicks …

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