PSG Grant for SEO & AEO in Singapore: 2026 Eligibility Guide

What is the PSG grant?

The Productivity Solutions Grant (PSG), administered by Enterprise Singapore, subsidizes up to 50 percent of pre-approved digital solutions for Singapore SMEs. The pre-approved list covers e-commerce, customer relationship management, accounting, HR, and digital marketing — including SEO. Eligible SMEs must be Singapore-registered, with at least 30 percent local equity, and either group annual sales of S$100M or under, or fewer than 200 employees.

Why AEO services qualify (when bundled with SEO)

The AEO work that matters most for Singapore brands — technical SEO, FAQ schema implementation, content optimization for citation, structured data, multi-engine citation tracking — overlaps with what Enterprise Singapore considers SEO under PSG digital marketing scope. An SEO engagement from a PSG-approved vendor that includes AEO deliverables is fundable at the standard 50 percent subsidy.

What is NOT yet fundable as a standalone line: pure AEO consulting without an SEO foundation, multi-LLM citation tracking subscriptions sold separately, or AEO-only audits decoupled from broader digital marketing scope. This is administrative — Enterprise Singapore's pre-approved list is updated periodically, and a dedicated AEO category is plausible in future cycles.

Two adjacent funding paths

• Productivity Innovation Project (PIP) and SkillsFuture-linked schemes have funded AI-capability builds for SG SMEs. AEO methodology training, citation measurement capability transfer, and team upskilling fit this scope better than the narrow PSG list.
• Market Readiness Assistance (MRA) funds export-readiness work for SG SMEs entering overseas markets. Multilingual SEO, international AEO, and foreign-market AI-search optimization can be partially funded under MRA when tied to a defined market entry plan.

How to apply (practical steps)

1. Confirm SME eligibility — registered in Singapore, at least 30 percent local equity, qualifying size criteria.
2. Shortlist PSG-approved vendors — Enterprise Singapore publishes the vendor list at GoBusiness. Filter for SEO and digital marketing.
3. Request a structured proposal — ask the vendor to break out which deliverables fall inside PSG scope vs outside. AEO-specific work should be described under SEO line items.
4. Submit through GoBusiness portal — applications are typically processed in 4-8 weeks.
5. Implement and claim disbursement — PSG is a reimbursement scheme; the SME pays the vendor, then claims back the eligible percentage post-completion.

Bottom line for Singapore SME buyers

If you are an SG SME evaluating SEO/AEO agencies, ask three direct questions during the discovery call: (1) Are you a PSG-approved vendor? (2) Which deliverables do you typically structure within PSG scope vs out-of-scope? (3) Can you provide a sample PSG-aligned proposal from a recent client engagement? The agencies that have done this work before will answer in concrete terms; the ones that haven't will defer or generalize.