PSG Grant for SEO, AEO and GEO Has Ended: What the EDGE Grant Covers (2026)

Has the PSG Grant for SEO Ended?

Yes. Enterprise Singapore ended the Productivity Solutions Grant (PSG), the Market Readiness Assistance (MRA) grant and the Enterprise Development Grant (EDG) on 29 September 2026. Enterprise Singapore's EDGE Grant page states: "EDG, MRA and PSG ceased on 29 September 2026. From 30 September onwards, apply for business grant support under the EDGE Grant."

Applications and projects already running under PSG, MRA or EDG follow the transition rules in the EDGE Grant FAQ:

• Applications submitted under PSG, MRA or EDG before 30 September 2026 "will continue to be assessed based on the requirements of the relevant scheme."
• Ongoing PSG, MRA and EDG projects "will not be affected and will be supported until project completion and claim disbursement." Claims for those projects are submitted through the Business Grants Portal (BGP) after project completion.
• PSG, MRA and EDG accept no new applications from 30 September 2026.
• A project that has already received PSG, MRA or EDG support cannot receive EDGE Grant support for the same project.
• Earlier PSG, MRA or EDG grants do not count towards a company's EDGE Grant caps.
• The EDGE Grant supports only expenses incurred within the project qualifying period of an application submitted after the EDGE launch on 30 September 2026.

What Is the EDGE Grant?

The EDGE Grant is the Enterprise Singapore business grant that "streamlines EDG, MRA and PSG into a single grant". Enterprise Singapore states that EDGE is not an acronym. As of 5 October 2026, the EDGE Grant page states that the grant covers 8 business areas and over 150 activities, and that support levels differ by activity. Support rates also depend on whether the applicant is an SME, a small and medium-sized enterprise as defined below.

Who can apply for the EDGE Grant

• The applicant is a business entity registered and operating in Singapore.
• At least 30% of the applicant is owned, directly or indirectly, by Singaporeans and/or Singapore Permanent Residents (PRs), determined by the ultimate individual ownership.
• Enterprise Singapore rejects applications from entities such as non-profit organisations, societies, religious entities, voluntary welfare organisations, government statutory boards and government subsidiaries.
• Non-SMEs are eligible. Enterprise Singapore's Budget 2026 page states that the scheme is "available to all Singapore businesses, including non-SMEs."
• Other requirements may apply depending on the activity. The Digital Marketing activity, for example, excludes home-based businesses.
• The company must still meet the eligibility criteria when it claims. Enterprise Singapore does not support claims from a company that no longer meets the criteria after approval.

SME definition and support rates

Enterprise Singapore defines an SME as a company with a group annual sales turnover of not more than S$100 million, or a group employment size of no more than 200 workers. The group includes every company that owns more than 50% of the applicant and every company that the applicant owns more than 50% of. Company size sets the EDGE support rate; it does not decide eligibility.

The default EDGE Grant support rate is up to 50% for SMEs and up to 30% for non-SMEs. Internationalisation and sustainability activities carry up to 70% for SMEs and up to 50% for non-SMEs. Each activity page states the rate for that activity.

EDGE Grant annual caps

Each company has an annual EDGE grant cap of S$100,000 across all eligible activities. The cap resets every year on 1 April and runs to 31 March of the following year. Within the S$100,000, a company can use up to S$30,000 on single-function digital solutions, integrated enterprise systems and pre-scoped equipment. Applications must be submitted before 31 March to use that year's cap. A company that has fully used its grant cap receives no further EDGE support until the cap resets.

Can the EDGE Grant Pay for SEO or AEO?

SEO-related spend can be funded when it falls under one of three EDGE activities. No EDGE Grant page retrieved on 5 October 2026 names SEO, AEO or GEO as a supported cost. The activity sets the support rate, the cap, the processing time and the conditions, so an SEO or AEO quotation has to fit the terms of the activity it is submitted under.

Professional services can also be funded inside a Digital Marketing solution package. The EDGE Grant FAQ states that "additional costs such as professional services costs may be supported as part of the solution package where they are assessed to be meaningful to the solution's adoption." Enterprise Singapore has not stated, as of 5 October 2026, whether any SEO or AEO service package is listed under the Digital Marketing activity.

The EDGE activity that applies depends on what the SEO or AEO spend buys:

• Software that runs digital marketing campaignsApply under Digital Marketing. The grant is up to S$5,000 for an SME and up to S$3,000 for a non-SME, on an activity cost capped at S$10,000.
• SEO or AEO services for an overseas marketIf the SEO or AEO work targets an overseas market, Overseas Marketing and Public Relations is the activity that pays for professional services, subject to the confirmation below.
• Brand research, brand strategy or business strategyApply under International Branding, at up to 70% for SMEs, for brand work that supports overseas expansion, or under Business Strategic Planning, at up to 50% for SMEs. Both activities require a consultant with SS 680 certification.

The work that AEO covers, and how AEO differs from SEO, is set out in What Is AEO? Answer Engine Optimization Explained.

Digital Marketing Activity: Conditions

The Digital Marketing activity funds digital marketing campaign management solutions, which Enterprise Singapore describes as solutions that "help businesses create, execute and optimise online marketing initiatives to effectively promote products and convert customers."

• Support: up to 50% for SMEs (S$5,000) and up to 30% for non-SMEs (S$3,000).
• Cost cap: the cost of the Digital Marketing activity is capped at S$10,000.
• Supported costs: software costs, capped at 12 months. Professional services are supported only as part of the solution package, where assessed to be meaningful to the solution's adoption.
• Non-supported costs: include Goods and Services Tax (GST) and maintenance costs.
• Annual cap: support for all Automation and Digitalisation projects combined counts towards the S$30,000 digital cap, within the S$100,000 overall cap.
• Eligibility: registered and operating in Singapore; at least 30% Singaporean and/or Singapore PR ownership; not a home-based business; no earlier grant application for the same solution; no work started and no payment or deposit made before submission.
• Solution: chosen from the pre-approved vendors and solutions on IMDA's SMEs Go Digital platform. The solution package built on SMEs Go Digital "should match the vendor quotation exactly."
• Location of use: the solution must be used or implemented in Singapore.
• Documents: the vendor quotation, and a projection of expected cost savings for 1 year after project completion.
• Application outcome: in 1 week.
• Project period: the project must be completed within 18 months from the date of approval.
• Deliverable: a photo showing the deployed software and its unique identifier.
• Claims: open from 1 November 2026 for single-function digital solutions.

Prices for SEO and AEO engagements in Singapore, outside any grant, are compared in How Much Does SEO, AEO and GEO Cost in Singapore?

Overseas Marketing and Public Relations Activity: Conditions

The Overseas Marketing and Public Relations activity supports "marketing and PR activities to build brand visibility and product awareness in overseas markets through outreach activities, including in-store promotions, roadshows, pop-up stores, publicity across social media and online/offline media channels."

• Support: up to 70% for SMEs and up to 50% for non-SMEs.
• Supported costs: professional service costs.
• Non-supported costs: Enterprise Singapore lists the following, and states that the list is not exhaustive:
  • Activities aimed at generating domestic business opportunities
  • Activities with no clear engagement with the target market's business environment
  • Investment activities, such as investor sourcing and capital raising
  • Goods and Services Tax (GST)
  • Travel, accommodation and staff-related costs
• Cap: support counts towards the S$100,000 overall cap. The activity page does not state a separate cost cap for Overseas Marketing and Public Relations.
• Markets: a separate application is required for each overseas market.
• Documents: the vendor's proposal and quotation; the vendor's track record showing relevant credentials for the activity in the target overseas market; a projection of expected overseas sales for 1 year after project completion; and a projection of new jobs created, overall and Singaporeans only, with gross monthly salary above S$5,000, for 1 year after project completion.
• Vendor: the activity page shows no pre-approved vendor list; the applicant identifies a suitable vendor where applicable.
• Application outcome: in 6 weeks.
• Project period: the project must be completed within 12 months from the date of approval.
• Claim evidence: activity documentation supported by photographs of events, campaigns or promotional activities, and market adaptation evidence: content "adapted to local market preferences, cultural considerations, and business practices (not translations or replication of existing content)", supported by collaterals, advertisements, press releases and media coverage.
• Promoted products: "Promoted products and services must be owned by or officially represented by the applicant and/or its subsidiaries (at least 50% owned by applicant)."
• Claims: open from 1 December 2026.

International Branding and Business Strategic Planning: Conditions

The International Branding activity funds professional services for brand research and analysis, development of brand strategy, and development or refresh of brand identity. The Business Strategic Planning activity funds professional services to "formulate strategies and processes to improve your business development, better manage your intellectual property assets and optimise operations." Both activities fund strategy and research. International Branding lists implementation work, including website development and marketing campaigns, as non-supported.

SS 680 is a certification for management consultants, issued by certification bodies accredited by the Singapore Accreditation Council (SAC). The EDGE Grant FAQ states that there is no restriction on where consultants are sourced from, as long as they meet the qualifications required for the grant activity.

How to Apply for the EDGE Grant

1. Choose the activity that matches the spend. Digital Marketing covers software; Overseas Marketing and Public Relations covers marketing services for an overseas market; International Branding covers brand work for overseas expansion, and Business Strategic Planning covers business strategy work. Submit one application for each activity, and for Overseas Marketing and Public Relations, one application for each market.
2. Choose the vendor. For Digital Marketing, choose a pre-approved vendor and solution on IMDA's SMEs Go Digital platform. For International Branding and Business Strategic Planning, choose a vendor with SS 680 certification. For Overseas Marketing and Public Relations, choose a vendor with a track record in the target overseas market. The vendor must have no relationship, connection, association or dealings with the applicant, its related companies, or their directors and common shareholders.
3. Obtain the quotation and prepare the documents listed on the activity page.
4. Submit the application on the Business Grants Portal. Staff of the applicant company holding the Corppass roles of BGP Preparer and BGP Acceptor submit the application. Corppass is the Singapore Government's corporate authorisation system, which a company uses to authorise its staff for government digital services. Vendors, service providers and other third parties may not submit on the applicant's behalf, and the applicant company makes the payment for the project.
5. Do not start work or pay anything, including a deposit, before submission. Payment made after submission may be supported if the application is approved, but submission does not guarantee approval, and the company bears the risk of any commitment made before approval.
6. Receive the application outcome. For Digital Marketing and Overseas Marketing and Public Relations, costs incurred from the date of application are covered on approval.
7. Complete the project within the project period: 18 months for Digital Marketing and 12 months for the other three activities. After approval, only two changes are permitted: the project end date and the claim due date. Change requests can be submitted from 1 November 2026. The vendor cannot be changed after approval; the application must be terminated and a new one submitted. Expenses incurred for terminated projects are not claimable.
8. Pay the vendor in full, then submit a single final claim. The EDGE Grant accepts only one claim per application, and the approved amount is final. Claims open from 1 November 2026 for single-function digital solutions and from 1 December 2026 for other activities. A one-time claim extension can be requested before the claim due date.
9. Receive the disbursement. Grant support is paid on a reimbursement basis: by PayNow Corporate within 14 working days of claim approval, or by GIRO, the General Interbank Recurring Order bank transfer, within up to eight weeks.

What Enterprise Singapore Has Not Yet Stated

The following points are not stated on the Enterprise Singapore EDGE Grant pages, the EDGE Grant FAQ or the activity pages as of 5 October 2026:

• Whether any SEO or AEO service package is listed under the EDGE Digital Marketing activity on IMDA's SMEs Go Digital platform. IMDA's pre-approval guide states that all pre-approved solutions must adopt a Flexible Packages structure for EDGE through a mandatory change request (Flexi-CR), and that "All Flexi-CR changes will take effect upon the launch of EDGE in October 2026."
• Whether SEO or AEO work aimed at an overseas market counts as "publicity across social media and online/offline media channels" under Overseas Marketing and Public Relations.
• Whether Overseas Marketing and Public Relations has a per-activity cost cap. The retired MRA grant capped overseas market promotion at S$20,000 per new market.
• Whether Overseas Marketing and Public Relations keeps the MRA rule that the company's annual sales in the target market must not have exceeded S$100,000 in any of the preceding three years.
• Whether the EDGE Grant applies a financial-health test. The retired EDG assessed whether a company was "financially ready to start and complete the project", using indicators such as the current ratio.
• Whether financial statements are required for Digital Marketing or Overseas Marketing and Public Relations applications. PSG required financial statements for the past 3 years.
• Whether three quotations are required. The EDGE Grant FAQ states that "the documents required for assessment vary depending on the activity selected", and neither the Digital Marketing page nor the Overseas Marketing and Public Relations page lists more than one quotation.

Last checked 5 October 2026. Confirm each point with Enterprise Singapore or an SME Centre before committing spend.

How PSG Worked for SEO (Retired Scheme)

PSG is a retired scheme. The terms below describe PSG as it stood before it ceased on 29 September 2026, from the Productivity Solutions Grant page and the PSG FAQ.

Frequently Asked Questions about the EDGE Grant and SEO