Winning more of the searches people already make to send money abroad
One of Indonesia's largest money transfer companies asked us to grow the pages people use to send money abroad. Every destination page ran on one template, so Google saw the same page again and again. We wrote a title and heading standard built around how people actually search for each destination, live on the priority pages since late July. Clicks on the destination pages rose 20% from May to August while impressions held flat. We have also delivered destination specific FAQs and structured data for the client's team to publish, and run an editorial programme beside it.
Many destination pages that all looked the same to Google
One template for every destination page. Only the title, meta description and main heading changed from country to country. Every page carried the same generic FAQs and the same testimonials, and there was no FAQ structured data.
People search for the same task with two different verbs, and which verb dominates changes from one destination to the next. Each destination term is small on its own, so the value sits in the whole set of destinations. Many of the queries reaching these pages are hidden in Search Console, so we judged the pages by clicks and click through rate, where page level position is unreliable.
Engineering time was scarce. Every change had to ship as copy through the existing content management system, with anything that needed development held back as a later proposal.
SEO and AEO interventions
We started with the pages closest to revenue, the client's priority destinations, and shipped the changes that needed no engineering first.
Rewrote titles and headings around how each destination is searched
See how we did it
We mapped the search demand for every priority destination in both languages and set one standard: the title carries the stronger verb for that destination, the meta description carries the other, and the main heading combines both. Section headings were localised to name the destination and its currency.
The standard went live on the priority destination pages by late July, ahead of the August reporting window.
Live on priority pages since JulyPrepared destination specific FAQs and FAQ structured data
See how we did it
We replaced the generic questions with ten per page: six core answers localised to the destination and four written for it, covering fees, payout options and arrival times. Corridor facts came from the client's own live pricing data, so every answer matches what the product actually does.
Each FAQ comes with FAQPage structured data that mirrors the visible questions word for word. A second round covered the next ten destinations, chosen by search impressions.
Delivered July and September, rolling outBuilt an editorial programme and a measurement loop
See how we did it
We planned and produced articles on sending money abroad, each tracked in a content plan so every published URL can be matched to its own Search Console data. We track the agreed target keywords in every reporting cycle and monitor how often Google pulls the destination pages into AI Overviews.
The client receives a report every two weeks and a monthly review, with what went well and what did not.
Live and ongoingThe title standard was live on the priority pages by late July. August destination page clicks were 20% above the May baseline with impressions flat, which suggests more of the same searchers chose the result. By the first 20 days of September the click through rate had moved from 1.35% to 1.76%, and AI Overview appearances grew in every period we measured.
Sources and periods: Google Search Console, destination pages only (clicks and impressions May against August 2026; click through rate over the first 20 days of May and of September 2026). Search Console AI Overview search appearance, impressions only (July to 20 September 2026). Article clicks matched by exact URL against the content plan. All figures are shown as percentages, indexes and ratios to protect client data.