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Case study · AI visibility and SEO

How Decube grew its AI search visibility 7× in one month

Decube was competing with established data governance vendors while spam links and automated searches obscured its real search performance. Novastacks separated that noise from buyer demand, sharpened priority pages and built content around the questions buyers ask AI. Within a month of the updates going live, Decube’s visibility across tracked AI buying prompts increased sevenfold.

7xAI visibility within a month of the work going live
+116%blog clicks in matched periods
14 → 42Decube pages cited by Microsoft Copilot each day
Exhibit 1 · Share of AI answers naming Decube, day by dayDaily · Aug to Sep CY
Line chart of the daily share of tracked AI answers naming Decube, flat at zero in early August, then climbing to around 8 to 9 percent by early September
Share of tracked buying prompts where the AI answer names Decube.Source: Novastacks AI answer tracking
The evidence

Real client commercial outcome, earned without ad spend

Asked for the best data governance platform for regulatory reporting, Google's AI Overview now recommends Decube.

Google AI Overviews answer to 'What is the best data governance platform for regulatory reporting?' recommending Decube
Google AI Overviews · competitor names blurred
The challenge

How Decube's organic growth changed

Before Novastacks

  • Buried beyond page one by bigger rivals
  • AI-written pages selling competitors better
  • AI engines misreading the brand
  • A link attack polluting the data
  • No inbound leads from search

With Novastacks

  • A clear organic growth strategy
  • Monthly quick wins
  • Strategic moves from Decube's own context
  • Clean data, attack stopped
  • GEO intelligence linking facts, tactics and performance
What we changed

SEO and AEO interventions

01

Stopped the link attack

See how we did it

Spam backlinks started pointing at Decube's homepage, pulling it into searches no buyer makes, while automated queries inflated the rest of the data. We traced the attack to the homepage, rebuilt reporting around real commercial queries so it never distorted a decision, then disavowed the spam links and the attack ended.

Tactics
Backlink profile assessmentUnnatural link remediationOrganic search performance analysis
Impact −99.99%
attack impressions from the peak week
02

Built quick SEO wins

See how we did it

With clean data, the questions buyers actually search became visible. We rewrote product-page titles and headings from real Google and Bing query data, and refreshed and added blog content against that demand.

Tactics
Title and meta description optimisationSearch intent mappingContent refresh and fact verification
Impact +75%
clicks on the new content batch while impressions held flat
03

Built authority in AI answers

See how we did it

AI engines quote facts they can compare. We built comparison content around the questions buyers ask AI assistants, structured so each answer stands on its own, and tracked which Decube pages the engines cited week by week.

Tactics
Answer-focused content developmentAI mention and citation tracking
Impact 85 → 254
Copilot citations a day
Results across the engagement
Rank position 25 → 19average position on clean blog queries
AI Overviews +129%daily appearances in Google AI Overviews and AI Mode
Exhibit 2 · Distinct Decube pages cited by Copilot each day
Jul: 1414Jul1–12 Aug: 13131–12 Aug21 Aug– 8 Sep: 262621 Aug–8 Sep9–19 Sep (after launch): 42429–19 Sep(after launch)
Source: Bing AI performance data

Sources and periods (CY = current year): Google Search Console (blog clicks and position in matched periods, CY; attack impressions measured week by week); Bing AI performance data (Copilot citations, Jul to Sep CY); Novastacks AI answer tracking across a fixed set of buying prompts, (Jul to Sep CY).

See which buying questions your brand is missing from