HeyMax AEO Assessment Report
by Novastacks AI
marketing.heymax.ai | Singapore Market
October 22, 2026 | Prepared by Novastacks AI
Site Readiness: 6.8 · LLM Visibility: 5.9
AI Calls HeyMax the Best All-Rounder, but Only When the Buyer Already Knows the Name
HeyMax turns everyday shopping, dining and travel bookings into Max Miles. Your marketing site ranks for 33 search terms in Singapore, 20 of them in the top three. More than 99% of that estimated search traffic comes from people who already type your name.
We asked ChatGPT three category questions, such as the best way to earn miles on everyday spending. HeyMax appeared in none of the three answers. The answers sent buyers to bank cards and to SingSaver, MoneySmart and you.co. Even the overseas-spending answer named the Trust Freedom card without naming HeyMax.
When a buyer names HeyMax next to Kris+ and Kaligo, AI calls you the best all-rounder. The gap sits at the earlier step, when buyers form a shortlist. Your 119 published guides show that the material exists. The data shows where it fails to reach the answer.
| Domain | Ranked Keywords | Est. Traffic (ETV) | #1 Positions | #2-3 | #4-10 |
|---|---|---|---|---|---|
| marketing.heymax.ai | 33 | 2,565 | 16 | 4 | 1 |
| krisplus.com | 50 | 228 | 0 | 5 | 7 |
| kaligo.com | 10 | 100 | 3 | 0 | 0 |
Named in 2 of 5 Scored ChatGPT Answers, Both Times Because the Buyer Typed 'HeyMax'
AI visibility across ChatGPT and Google AI Overview, Singapore
ChatGPT Query Results
| Prompt Type | Query | Mentioned? | Who Was Cited |
|---|---|---|---|
| Branded | What is HeyMax and is it worth using in Singapore? | Yes | HeyMax, with a 'Yes' verdict. Cites marketing.heymax.ai, help.heymax.ai and heymax.ai, plus App Store, Google Play, Seedly and SingSaver |
| Competitor (diagnostic) | Is the Kris+ app worth using in Singapore to earn miles? | No | Kris+ only. Cites krisplus.com and singaporeair.com. Diagnostic only, not scored |
| Category | What is the best credit card for earning air miles in Singapore? | No | HSBC Revolution, UOB PRVI Miles, KrisFlyer UOB, Citi PremierMiles, DBS Altitude. Cites moneysmart.sg, singsaver.com.sg, you.co |
| Category | What is the best way to earn airline miles on everyday spending in Singapore? | No | Bank miles cards (HSBC, Standard Chartered, Citi, UOB). Cites you.co, moneysmart.sg, singsaver.com.sg and 4 bank sites |
| Comparison | HeyMax vs Kris+ vs Kaligo: which is better for earning miles in Singapore? | Yes | HeyMax rated 'the best all-rounder'. Cites heymax.ai, singsaver.com.sg, krisplus.com, kaligo.com |
| Long-tail | Which credit card is best for overseas spending in Singapore? | No | Trust Freedom (HeyMax's card partner), Mari Credit Card, UOB PRVI Miles. Cites singsaver.com.sg, moneysmart.sg, maribank.sg, trustbank.sg, uob.com.sg |
ChatGPT searched the web for all 6 prompts. HeyMax appeared in 2 of 5 scored prompts; the competitor-branded prompt is diagnostic only. Both mentions came from prompts that already contained the HeyMax name. In the 3 category and long-tail prompts, ChatGPT took its answer from card-comparison publishers and bank sites. The overseas-spending answer recommended the Trust Freedom card, which earns Max Miles, and did not name HeyMax. Your partner received the credit for a benefit that HeyMax supplies. This is a small sample of 6 prompts, so treat it as a signal and not a trend.
Google AI Overview Results
| Query Type | Query | AIO Triggered? | Prospect Rank | Top Results |
|---|---|---|---|---|
| Branded | What is HeyMax and is it worth using in Singapore? | Yes | #1 (blog.heymax.ai); marketing site #3 | AI Overview cites marketing.heymax.ai, blog.heymax.ai, milelion.com, loyaltyrewardco.com, sg.finance.yahoo.com, youtube.com |
| Competitor (diagnostic) | Is the Kris+ app worth using in Singapore to earn miles? | Yes | Not ranked (diagnostic only) | apps.apple.com (#1), sethisfy.com (#2), krisplus.com (#5) |
| Category | What is the best credit card for earning air miles in Singapore? | Yes | Not ranked | wise.com (#1), tiktok.com (#2), dailydrop.com (#3) |
| Category | What is the best way to earn airline miles on everyday spending in Singapore? | Yes | #4, not cited in AI Overview | moneysmart.sg (#1), singsaver.com.sg (#2), singaporeair.com (#3) |
| Comparison | HeyMax vs Kris+ vs Kaligo: which is better for earning miles in Singapore? | Yes | #1, cited in AI Overview | marketing.heymax.ai (#1), moneysmart.sg (#2), singsaver.com.sg (#3) |
| Long-tail | Which credit card is best for overseas spending in Singapore? | No | #15 | moneysmart.sg (#1), singsaver.com.sg (#2), milelion.com (#3) |
Google showed an AI Overview for 5 of 6 queries. HeyMax was cited in 2 of them: the branded query and the head-to-head comparison. For 'best way to earn airline miles on everyday spending', your resource article 'Seven Places Singapore Shoppers Can Earn Travel Miles' ranks #4. The AI Overview still cited 9 other domains and did not cite HeyMax. A page-one ranking does not secure a place in the AI answer.
Citation Surface Analysis
| Platform | Presence | Strength | Notable |
|---|---|---|---|
| SingSaver | Yes | Strong | Dedicated HeyMax Review (2026-06-05) and co-marketing campaign page. The most-cited third-party domain across the 12 AI answers tested (8 citations) |
| MileLion | Yes | Strong | 10 milelion.com results in the top 20 for 'heymax milelion'. Recent guides dated 2026-09-14 and 2026-09-25 |
| MoneySmart | Yes | Moderate | Covered in news roundups and the miles-stacking guide (2026-03-23). 5 citations across the AI answers tested |
| YouTube | Yes | Moderate | 13 third-party HeyMax videos in the top 20. Highest: Demi Zhuang, 30,771 views. No official brand channel identified (@HeyMax1 is an unrelated music producer) |
| Seedly | Yes | Moderate | 'HeyMax App Review 2026' post, cited by ChatGPT in the branded answer |
| HardwareZone | Yes | Weak | 2 dedicated forum threads (2023-09-11, 2025-06-18) |
| Partial | Weak | 1 result in the top 20: a general r/singaporefi thread. No HeyMax-specific thread surfaced | |
| App Store (SG) | Yes | 3.2/5 | 17 ratings |
| Google Play (SG) | Yes | 3.61/5 | 135 ratings, 50K+ downloads |
| TikTok | Unverified | - | Could not be measured: the platform search filter returned off-platform results |
HeyMax has a strong third-party footprint. SingSaver, MileLion, Seedly and creator videos review the product by name. These sources describe HeyMax well when the buyer asks about HeyMax. In the category answers, the same publishers are cited for card rankings that do not include HeyMax. Citation source landscape (domains AI cited when HeyMax was absent): singsaver.com.sg (card comparison publisher; ChatGPT category, long-tail and comparison answers, 3 AI Overviews). moneysmart.sg (comparison publisher; 3 ChatGPT answers, 2 AI Overviews). you.co (comparison publisher; 2 ChatGPT category answers). wise.com, reddit.com and tiktok.com (each in 3 or 2 category AI Overviews). Bank sites uob.com.sg, hsbc.com.sg, sc.com and citibank.com.sg (ChatGPT category answers). Each one is a placement target where HeyMax already has a relationship or a review, but not a category mention.
119 Guides Out-Publish Both Rivals, but Help and Merchant Content Sit on Other Hosts
Page-type coverage across HeyMax, Kris+ and Kaligo
| Page Type | HeyMax | krisplus.com | kaligo.com |
|---|---|---|---|
| Homepage | ⚠ Server-rendered, 803 words, 5 H1s | ✓ Server-rendered, 125 words, breadcrumbs | ⚠ JS shell, ~12 words visible to crawlers |
| Product / Feature | ✓ /max-miles 302 words, /heymax-first 2,368 words | ✓ About Kris+ 388 words | ⚠ JS shell, ~12 words visible to crawlers |
| Merchant / Partner pages | ✗ Not on this host (merchant pages on root heymax.ai) | ✓ 646 partner + 971 deal/privilege pages | ✗ None indexable |
| Guides / Resources | ✓ 119 articles, latest 2026-10-20 | ✗ Does not exist | ✗ Blog subdomain unreachable |
| FAQ / Help Center | ⚠ Off-host (help.heymax.ai) | ⚠ Off-host (singaporeair.com, 10,008 words) | ⚠ /company/faqs, JS-only |
| Newsroom / Press | ✓ 15 posts | — Promotions only (36 pages) | ⚠ /press/releases, JS-only |
Server-Rendered and Crawlable, but an 8.0-Second Largest Paint and Mismatched Structured Data
Rendering, page signals and structured data, compared with Kris+ and Kaligo
Rendering & Bot Access: Open to AI Crawlers, Slow to Paint
HighHeyMax passes the gate check. The marketing site runs on Framer and serves server-rendered HTML. The robots file allows all crawlers, and the sitemap lists 144 URLs. Speed is the weak point. The homepage paints first content fast (FCP 0.5s) and has no layout shift (CLS 0). The largest element takes 8.0 seconds to appear (LCP 8.0s), and the Lighthouse performance score is 67. Kris+ paints its largest element in 3.1 seconds and Kaligo in 3.9 seconds. Kaligo's speed does not help it. Every Kaligo URL returned the same 29,783-byte application shell to crawlers that do not run JavaScript, so its content is invisible to those crawlers.
| Signal | HeyMax | Kris+ | Kaligo |
|---|---|---|---|
| Rendering | Server-rendered (Framer) | Server-rendered (Next.js) | Client-side JS shell |
| Robots rules | Allow all, sitemap declared | Allow all | Comment only, no rules |
| XML sitemap | 144 URLs | 1,677 SG URLs | Returns app shell, not XML |
| Lighthouse performance | 67 | 76 | 68 |
| Lighthouse SEO | 92 | 92 | 83 |
| First Contentful Paint (FCP) | 0.5 s | 1.1 s | 1.2 s |
| Largest Contentful Paint (LCP) | 8.0 s | 3.1 s | 3.9 s |
| Cumulative Layout Shift (CLS) | 0 | 0 | 0.065 |
| Total Blocking Time | 50 ms | 10 ms | 0 ms |
Content Hierarchy & Signals: Repeated Headlines Blur What Each Page Is About
MediumThe resource articles are well structured. The sample article has 1 H1, 9 H2s and 5 H3s. The core commercial pages are less clear. The homepage carries 5 H1 headlines, and 4 of them repeat 'From miles to trips'. /max-miles repeats '25+ partner programs and growing' 3 times as its H1, and /heymax-first carries 9 H1s. The About page has no H1 or H2 at all. The duplicates come from the responsive layout variants of the page builder. A machine reader sees one page that states several topics. The sitemap includes Hong Kong pages (/hk, /hk/max-miles, /hk/about), but the homepage declares no language or region alternates.
| Signal | HeyMax | Kris+ | Kaligo |
|---|---|---|---|
| Homepage H1 | 5 (4 duplicates) | 1 | 0 |
| Product page H1 | 3 identical (/max-miles) | 1 | 0 |
| About page H1 / H2 | 0 / 0 | 1 / 3 (About Kris+) | 0 / 0 |
| Article heading structure | 1 H1, 9 H2, 5 H3 | No articles | No articles |
| Title tag and meta description | Present, descriptive | Present, descriptive | Same title on every URL |
| Canonical | Present | Present | Absent |
| Language / region alternates | None on homepage despite /hk pages | None on krisplus.com | None |
| Semantic <main> on homepage | No | Yes | No |
| Visual breadcrumbs | No | No | No |
Structured Data: Articles Point Machines to a Different Host
HighEvery crawled marketing page carries Organization markup, but it holds only a name and a URL. It has no logo, no social profiles and no contact point. The resource articles carry BlogPosting and Person markup, which is good practice. However, the article markup declares its URL as heymax.ai/resources/..., while the page's canonical tag declares marketing.heymax.ai/resources/.... Machines receive two different addresses for the same article. The articles contain 'Frequently asked questions' sections, but those questions carry no question-and-answer markup. No page carries breadcrumb or mobile-app markup. Kris+ marks up breadcrumbs, and its partner pages mark up the merchant and its address.
| Schema type | HeyMax | Kris+ | Kaligo |
|---|---|---|---|
| Organization | ✓ name + url only | ✓ (FAQ host, partner pages) | ✗ |
| WebSite + SearchAction | Help center only (help.heymax.ai) | ✗ | ✗ |
| BlogPosting / Article | ✓ (URL conflicts with canonical) | No articles | No articles |
| Person (author) | ✓ | ✗ | ✗ |
| BreadcrumbList | ✗ | ✓ homepage, partners, partner detail | ✗ |
| FAQPage | ✗ (FAQ sections present, unmarked) | ✗ | ✗ |
| MobileApplication | ✗ | ✗ | ✗ |
| Merchant / LocalBusiness detail | ✗ | ✓ Organization + PostalAddress per partner | ✗ |
The Deepest Content Library in the Set, Packed With Images and Unmarked FAQs
Content depth and structure by page type
Content Volume: HeyMax Leads on Words, but Core Pages Are Image-Heavy
Bright SpotHeyMax publishes more crawlable text than either competitor on every comparable page type. The homepage carries 803 words and the sample guide carries 1,744 words. Kris+ shows 125 words on its homepage. Kaligo shows about 12 words to crawlers that do not run JavaScript. The core HeyMax pages are image-dense: 251 images on the homepage, 137 on /max-miles and 126 on /heymax-first. Images help in image search and visual results. They need alt text, captions and heading context to tell machines what they show, and the text on these pages is thin relative to the visuals.
| Page type | HeyMax | Kris+ | Kaligo |
|---|---|---|---|
| Homepage | 803 words / 251 img / 3 H2 | 125 words / 18 img / 2 H2 | 12 words / 8 img / 0 H2 |
| Product / About | 302 words / 137 img / 2 H2 (/max-miles) | 388 words / 11 img / 3 H2 | 12 words / 8 img / 0 H2 |
| Long product page | 2,368 words / 126 img / 4 H2 (/heymax-first) | - | - |
| Guide / article | 1,744 words / 16 img / 9 H2 | No articles | No articles |
| Guide index | 859 words / 28 img / 14 H2 | No guide index | No guide index |
| Partner detail | Not on this host | 178 words / 16 img / 4 H2 | None indexable |
| FAQ / Help | 151 words on help-center home (off-host) | 10,008 words (off-host) | 12 words / 8 img / 0 H2 |
FAQ First-Mover Opportunity: Questions Are Written, Not Marked Up
Competitive IntelThe sample guide ends with 'Questions to answer before buying' and 'Frequently asked questions'. The question-and-answer content already exists. None of the three domains marks up FAQ content for machines. The HeyMax help center lives on help.heymax.ai, and ChatGPT cited 5 of its articles in the branded answer. The Kris+ FAQ lives on singaporeair.com. Kaligo's FAQ URL is visible only to browsers that run JavaScript. The first brand that publishes self-contained question-and-answer passages on its main host owns that format in this category.
| Signal | HeyMax | Kris+ | Kaligo |
|---|---|---|---|
| FAQ content on main host | In guides (unmarked) | Off-host (singaporeair.com) | JS-only |
| FAQPage markup | ✗ | ✗ | ✗ |
| Help center cited by ChatGPT (branded prompt) | ✓ 5 help.heymax.ai articles | ✓ singaporeair.com FAQ (competitor prompt) | - |
Brand Search Carries Over 99% of Traffic; Category Searches Go to Publishers
Category positioning, brand dependency and authority split
Category Search Gap: Absent From the Top 20 for Core Miles Searches
CriticalWe ran a signal test of 3 core category searches in Singapore: 'earn miles singapore', 'air miles app' and 'earn miles on shopping singapore'. HeyMax did not appear in the top 20 for any of them. A fourth search failed to return data and is excluded. The winners were singaporeair.com, milelion.com, singsaver.com.sg, blog.moneysmart.sg and pelago.com. Kris+ appeared through singaporeair.com, at #4 for 'air miles app'. In the AI prompt set, HeyMax ranked #4 for the everyday-spend question and #15 for the overseas-spending question.
| Search | HeyMax | Who ranks instead |
|---|---|---|
| earn miles singapore | Not in top 20 | singaporeair.com, milelion.com, singsaver.com.sg |
| air miles app | Not in top 20 | Kris+ via singaporeair.com (#4) |
| earn miles on shopping singapore | Not in top 20 | Publishers and blogs |
| best way to earn airline miles on everyday spending in Singapore | #4 | moneysmart.sg (#1), singsaver.com.sg (#2), singaporeair.com (#3) |
| which credit card is best for overseas spending in Singapore | #15 | moneysmart.sg (#1), singsaver.com.sg (#2), milelion.com (#3) |
Brand Dependency: 13 Non-Brand Keywords, the Best at #7
HighOf the keywords returned for marketing.heymax.ai, the brand terms ('heymax', 'hey max', 'max miles', 'heymax milelion' and others) carry more than 99% of the estimated traffic. The 13 non-brand keywords rank at #7 or lower. 'cards for fair credit' is the best, at #7. The guides rank at #22 to #50 for 'credit card with travel insurance', 'buy miles', 'when do krisflyer miles expire' and 'which credit card is best for overseas spending'. Only 6 URLs on the host rank for anything. The 119-article library is visible to Google but does not yet compete.
| Non-brand keyword | Monthly searches (SG) | HeyMax rank |
|---|---|---|
| cards for fair credit | 140 | #7 |
| credit card with travel insurance | 170 | #22 |
| which credit card is best for overseas spending | 70 | #22 |
| buy miles | 140 | #25 |
| when do krisflyer miles expire | 210 | #50 |
Authority Split: Five HeyMax Hosts Compete for the Same Brand Query
HighFor 'What is HeyMax and is it worth using in Singapore?', blog.heymax.ai took positions #1 and #2. The marketing site came third. heymax.ai, help.heymax.ai and words.heymax.ai also appear in brand results. ChatGPT's branded answer cited 3 different HeyMax hosts. The marketing site has 33 ranked keywords, and the root heymax.ai has 699. A guide such as 'HeyMax First Lets Travellers Fly Now and Earn Later' appears on both the blog host and the newsroom. Every new guide splits its links and citations across these addresses.
| Host | Role | Observed signal |
|---|---|---|
| marketing.heymax.ai | Marketing site, 119 guides, newsroom | #3 (branded query) |
| blog.heymax.ai | Separate content blog | #1 and #2 (branded query) |
| heymax.ai | App, merchant pages, flight search | 699 ranked keywords |
| help.heymax.ai | Help center | 5 articles cited in the ChatGPT branded answer |
| words.heymax.ai | Press announcements | Appears in brand results |
Competitor Moat: Zero Keyword Overlap, Kris+ Wins With Merchant Pages
Competitive IntelHeyMax shares 0 ranking keywords with Kris+ and 0 with Kaligo in Singapore. The three brands do not compete for the same searches. Kris+ ranks through 1,617 programmatic merchant, deal and privilege pages. Examples are 'esso petrol discount' at #1 and 'gd auto detailing' at #3. In the Google AI Overview corpus, krisplus.com is mentioned for 6 questions and kaligo.com for 1. Kaligo's 10 keywords are mostly its brand and a Citibank promotion page. HeyMax claims 800+ merchants on its homepage, and none of those merchants has a page on the marketing host.
| Metric | HeyMax (marketing site) | Kris+ | Kaligo |
|---|---|---|---|
| Ranked keywords (SG) | 33 | 50 | 10 |
| Shared keywords with HeyMax | - | 0 | 0 |
| Indexable merchant / deal pages | None on this host | 1,617 | None |
| AI Overview corpus mentions (SG) | 12 | 6 | 1 |
Roadmap: From 6.2 to 7.6 by Turning Brand Strength Into Category Answers
Three horizons, ordered by time to value
Site Readiness Score
LLM Visibility Score
Horizon 1: Infrastructure (0-30 days)
+0.5 to +1.0 Site Readiness
Fix 'Structured Data: Articles Point Machines to a Different Host'
Fix 'Content Hierarchy & Signals' on the homepage, /max-miles, /heymax-first and About
Address the 8.0-second largest paint from 'Rendering & Bot Access'
Horizon 2: Content (30-90 days)
+0.5 to +1.0 Site Readiness; first non-brand ranking gains
Act on 'FAQ First-Mover Opportunity' across the 119 guides
Resolve 'Authority Split' so that guides and help content build one host
Target the 'Category Search Gap' and 'Brand Dependency' keywords with passage-level rewrites
Horizon 3: Authority (3-6 months)
+1.0 to +1.5 LLM Visibility
Convert the existing SingSaver, MileLion, MoneySmart and card-partner relationships into category-roundup mentions (Citation Source Landscape)
Answer the merchant questions that 'Competitor Moat' shows Kris+ owning
Build an official video presence next to the creator coverage
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