// WORKSHOP

Claude Code for
Marketing & Sales

Stop watching tutorials. Build a real workflow in 4 hours.

No coding required. Limited to 25 seats.

// THE_PROBLEM

You've seen the demos.
You're still not using it.

You watched the YouTube videos. You might even have Claude Code installed. But you hit the terminal, got confused, and closed it.

The tutorials were for developers. The examples didn't match your job. You got stuck and had no one to ask.

You're not alone. Most people who try to learn Claude Code on their own give up within a week.

// THE_SOLUTION

This workshop gets you unstuck.

Problem

Terminal fear

Solution

We teach exactly 3 commands. Everyone practices until comfortable.

Problem

Generic tutorials

Solution

Every example is built for marketing and sales workflows.

Problem

No one to ask

Solution

Two senior trainers. Individual troubleshooting. No one left behind.

Problem

No "aha moment"

Solution

You build something real, in the room, that you take home working.

// BUILD

Choose your workflow

During the workshop, you'll build ONE working automation:

Lead Research Brief

Input a company URL. Get a structured brief with company info, news, key people, competitive positioning.

~45 min saved per use

Content Repurposer

Take a blog post. Generate a LinkedIn post that sounds like you (not AI slop).

~30 min saved per use

Competitor Tracker

Set up automated monitoring of competitor websites, pricing, and positioning.

Hours saved per week

You pick one. You build it. You leave with it working.

// TRAINERS

Your Trainers

Senior operators. Daily practitioners. Not AI influencers.

TC

Tina Chu

Founder, Novastacks AI

20+ years building marketing teams at Expedia, Tencent, and Klook. Led teams of 300+ people across Asia.

Now builds AI marketing systems with Claude Code — in production, daily.

YC

Yaohong Ch'ng

Founder, Superuser HQ

20+ years in finance and tech. Built and scaled data teams at StashAway and January Capital.

First-principles thinker who makes complex technical concepts clear.

Combined: 40+ years of experience. Both use Claude Code every day. They'll teach you what actually works.

// AGENDA

4 hours. 7 blocks. 1 working workflow.

Hands-on from start to finish.

0:00

Why This Matters

Agentic AI vs chat AI. Live demo. Mental model for Claude Code.

0:30

Terminal Comfort

The only 3 commands you need. Everyone practices.

1:00

Core Concepts

Prompts, files, web research. Live demo: build a lead brief from a URL.

1:45

MCPs & Skills

Connect to your tools. Save and reuse workflows.

2:15

Break

Coffee, tea, and networking.

2:30

Guided Build

Create your workflow. Trainers help individually.

3:30

Show & Tell

Share what you built. Learn from peers.

4:00

What's Next

OpenClaw demo. Resources for continued learning.

// AUDIENCE

Who This Is For

Professionals who want to bring agentic AI workflows into their actual work — not hobbyists looking for cool demos.

This is for you

  • Marketing & Martech: Automating research, content workflows, campaign reporting
  • Sales & RevOps: Lead research, outreach prep, CRM data enrichment
  • Data & Analytics: Report generation, data transformation, insight extraction
  • Solopreneurs & Consultants: Building leverage through AI-powered workflows
  • Operations & Strategy: Process automation, competitive intelligence, documentation

Common thread: You have real professional workflows you want to automate. You're willing to invest 4 hours to learn how.

This is not for you

  • Developers who already use terminal/CLI daily — you can learn this faster on your own
  • ChatGPT power users looking for better prompts — this is a different category of tool
  • Curious observers who want to "see what AI can do" — you won't get value without doing the work
  • Anyone without real workflows to automate — you need a use case to build toward

Be honest with yourself: If you don't have workflows you want to automate, wait until you do.

Why Operator-Led Training Matters

Your questions aren't technical — they're about applying AI to real business workflows.

"How do I use this for lead research?"

Tina built sales enablement workflows at Klook. She'll show you exactly how.

"How do I connect this to my data?"

Yaohong built data teams at StashAway. He knows the integration patterns.

"What's actually practical at scale?"

Both have led 300+ person teams. They know what works in production, not just demos.

// INCLUDED

What's included

4-hour hands-on workshop
Pre-workshop setup support
Digital cheat sheet
Resource list for continued learning
30-day email support
Coffee, tea & refreshments

// REGISTER

Stop watching. Start building.

25 seats. Two senior trainers. One working workflow you'll use Monday.

Location
Singapore
Venue TBD
Date
Coming Soon
4 hours
Seats
25 max
Small group
Early Bird Price
$399 SGD
First 10 tickets only. Standard price: $499
Register on Lu.ma

Corporate invoices available for reimbursement.

// FAQ

FAQs

Do I need coding experience?

No. We assume you've never touched terminal before. This workshop is designed for non-technical professionals.

What do I need to bring?

Laptop with Claude Code installed. We send setup instructions after registration.

What if I can't get Claude Code working?

We offer pre-workshop setup support. Register early and we'll help you get set up.

Is this different from ChatGPT?

Yes. ChatGPT answers questions. Claude Code executes workflows — reading files, connecting tools, writing documents.

Can I expense this to my company?

Yes. We provide invoices for corporate reimbursement.

What's the refund policy?

Full refund up to 7 days before. 50% refund up to 3 days before. No refunds after.

Ready to stop watching and start building?

Register Now