Tina Chu

Background

Tina brings 20+ years of growth marketing leadership across tech-native companies in travel, entertainment, crypto and Web3, including Expedia, Tencent, Klook and Traveloka. At each, she built and scaled marketing organisations, managed $50M+ in ad spend, and delivered measurable ROI through data-driven strategy.

Most recently, as VP of Acquisition Marketing at Traveloka, she built and led a 100-person growth organisation spanning performance marketing, affiliates, organic growth, brand and creative. Earlier she scaled organic search and built the CRM function at Klook, led growth for Tencent's JOOX music app across Southeast Asia, and ran Expedia's mobile marketing P&L across Asia, where her work for Hotels.com won the Marketing Excellence Awards.

When she built Novastacks she did not hire a team of twelve; she architected one. Twelve specialised AI agents, ten-plus custom skills and connected data pipelines, all orchestrated from a terminal. Senior human expertise is the orchestration layer, connected AI systems are the execution layer: research feeds content, content feeds SEO, SEO feeds AEO, and analytics closes the loop.

Today she builds agentic marketing systems for growth-stage companies, runs AI search optimisation to get brands recommended by ChatGPT and Perplexity, and serves as a fractional growth partner. She was building AEO systems for clients before most marketers had a playbook for it.