// AEO ASSESSMENT

ONDO Inc. (株式会社音動) AEO Assessment Report
by Novastacks AI

ondo-japan.com | Japan Market

June 24, 2026 | Prepared by Novastacks AI

3.2 /10
Low AI Visibility

Site Readiness: 3.9 · LLM Visibility: 2.8

Compared against: play.jp jpc-ltd.co.jp ONDO Inc. (株式会社音動)
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// 01 EXECUTIVE SUMMARY

Customers Searching Your Category in AI Never See ONDO — Rivals Own Every Recommendation List

ONDO Inc. builds emotionally-driven live-streaming, event production and broadcast-studio experiences — anchored by STUDIO VIZZ EBISU, a two-minute walk from Ebisu Station that earns a 4.8 across 76 reviews. When a buyer asks AI assistants directly about ONDO, the answer is accurate and flattering.

The problem starts the moment buyers stop naming you. Across six category questions a prospective client would actually ask — "who can run my online event in Tokyo," "best broadcast studio in Ebisu" — ONDO appeared in none. Both direct rivals, PLAY and JPC, surface repeatedly; ONDO's own studio is invisible even in its own neighborhood. The recommendation lists AI reads from are written by other people, and your name is on none of them.

This is winnable. Your brand facts are already trusted, your studio is genuinely well-reviewed, and your site is clean enough for AI to read today. What's missing is the published presence that earns a place on the lists AI quotes. The foundation exists — it simply isn't pointed at the questions buyers ask.

DomainRanked KeywordsEst. Traffic (ETV)#1 Positions#2-3#4-10
ondo-japan.com15400002
play.jp1,660107,9881652281
jpc-ltd.co.jp3945,2718760
// 02 AI VISIBILITY

AI Describes ONDO Accurately — Then Recommends Everyone Else

Brand questions surface ONDO; category questions surface only rivals

ChatGPT Query Results

Prompt TypeQueryMentioned?Who Was Cited
BrandedWhat is ONDO Inc. (株式会社音動)? What live-streaming / event / studio services does it offer?YesONDO mentioned; AI quoted ondo-japan.com and ONDO's PR TIMES releases
Category — live-streaming agencyRecommended Tokyo companies for outsourced live / online event streaming, end to endNoPLAY STUDIO, plus 8 others (1stop-studio, AMP, keiyo, JPC). ONDO absent
Category — studio rentalBest broadcast / rental studio for live streaming in Ebisu, TokyoNoSTUDIO VIZZ EBISU (vizz.jp) surfaced by name + 3 rival studios; ondo-japan.com absent
ComparisonCompare ONDO vs PLAY vs JPC as live-streaming / event production firmsNoAI profiled ONDO from a third-party directory (comperu) and mislabeled it an Osaka branding firm; cited no ONDO-owned page
Long-tail / transactionalBest online-event streaming vendors, typical cost, how to chooseNoOlive, Maxpart, VTV, CapWorks, SUPERSTREAMER — pricing-guide vendors. ONDO absent

ONDO appeared in 1 of 5 scored ChatGPT queries (the branded one; the competitor-branded query is diagnostic and excluded). When the question names ONDO, the assistant answers well and even quotes ondo-japan.com directly. The moment the question is about the category rather than the brand, ONDO disappears and the assistant builds its answer from third-party recommendation pages ONDO does not appear on. Notably, in the comparison query the assistant described ONDO from a directory profile and mislabeled it an Osaka branding company — when AI can't find your own content, it invents your positioning from whoever else wrote about you.

Google AI Overview Results

Query TypeQueryAIO Triggered?Prospect RankTop Results
Branded株式会社音動 ONDO ライブ配信 会社No#1 organicONDO homepage #1 + ONDO LIVE #7; Knowledge Panel present (labeled an Osaka video-production firm). Primary listings are 3rd-party directories + PR TIMES, not ONDO content
Category — live-streaming agency東京 ライブ配信 オンライン配信 代行 おすすめ 制作会社YesAbsentAI Overview at top of page. JPC #2, PLAY #3; listicle aggregators (grop, airz, video-matching) feed the Overview. ONDO in none
Category — studio rental恵比寿 配信スタジオ レンタル ライブ配信 おすすめYesAbsentAI Overview triggered. Space-rental marketplaces (instabase, spacemarket, kashispace) + studio listicles own it. Neither vizz.jp nor ondo-japan.com appears
ComparisonONDO PLAY JPC ライブ配信 制作会社 比較Yes#5 organicAI Overview triggered. JPC #1 & #9. Comparison blogs (jcg, livepark, boxil) profile PLAY and JPC but not ONDO
Long-tail / transactionalオンラインイベント 配信代行 おすすめ 費用 相場 選び方YesAbsentAI Overview triggered. Pricing-guide aggregators (grop, doga-marketing, organicgrowth) + webinar listicles own it. ONDO has no such content

Google's AI Overview fired on 4 of 6 category queries — this is an active AI-answer market, not a hypothetical one. ONDO appeared in the Overview in 0 of those 6. The two times an ONDO domain ranked organically were both queries that explicitly named the brand. For genuine buyer-intent searches ("recommended Tokyo streaming vendor," "best Ebisu studio," "typical cost"), the Overview is assembled from recommendation listicles and marketplaces — and ONDO is absent from every one of them.

ChatGPT — Branded
Cited
Quotes ONDO's own site + PR TIMES
ChatGPT — Category
0 of 4
Absent from every category answer
Google AI Overview
0 of 6
Fired on 4/6 queries, never cited ONDO
Category Keyword Overlap
0
Zero shared keywords with either rival

Citation Surface Analysis

PlatformPresenceStrengthNotable
PR TIMESYesStrong10+ active releases through Jun 2026; AI's main source for ONDO facts
YouTubeDormantWeakChannels exist but ~350-470 views, last active ~2023; namespace lost to '音頭' folk-dance content
note.comMinimalWeakOne intro post; Japan-default AI source left unused
Google Business / Knowledge PanelYesThinPanel labels ONDO an Osaka video firm; only 4 reviews
Category listicles (grop, video-matching, frontierchannel, doga-marketing)AbsentNoneThese feed Google's AI Overviews; ONDO in zero of them

ONDO's one genuinely strong, current AI-citable surface is PR TIMES, which both ChatGPT and Google lean on for company facts. Everything else that AI quotes for this category in Japan — YouTube (42% of category citations), note.com, and the 'おすすめ' recommendation listicles — is either dormant or absent. The result: AI knows ONDO exists from press releases, but has nothing to pull from when a buyer asks for a recommendation.

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// 03 SITE READINESS

A Brochure Where Competitors Run Content Libraries

Page-type coverage across ONDO, PLAY and JPC

Site Readiness3.9/10
Page TypeONDO Inc. (株式会社音動)play.jpjpc-ltd.co.jp
Homepage / Brand✓ Exists, but no structured data✓ Exists✓ Rich, fully marked up
Service / Live-streaming✓ ONDO LIVE (orphaned, Osaka-titled)✓ PLAY STUDIO subsite✓ Deep service page
Studio / Location✓ On separate domain (vizz.jp)✓ studio.play.jp✓ In-site studio pages
Blog / Informational✗ Does not exist✓ /news + note blog✓ Magazine + tech blog
FAQ / Help✗ Does not exist✗ Recruiting FAQ only✓ Site + per-service FAQ
Case Studies / Works✗ Client logos only✓ Product showcase✓ /works portfolio
Pricing / Selection guide✗ Does not exist✗ None public✓ Published ranges
ONDO is a single-page marketing brochure with a handful of orphaned landing pages — and its strongest asset, STUDIO VIZZ EBISU, lives on a different domain entirely. The two competitors run real content libraries: JPC alone fields a know-how magazine, a tech blog, a site-wide FAQ, per-service FAQs, a works portfolio and published pricing. Every page type AI looks for when answering a category question (informational, FAQ, case study, pricing/selection) is exactly the page type ONDO does not have.

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// 04 SITE INFRASTRUCTURE

Clean and Fast to Read — But Almost Nothing for AI to Lift

Rendering, content signals, and structured data across the three sites

Rendering & Bot Access — A Genuine Strength

Bright Spot

Good news first: all three sites — including ONDO's — are fully server-rendered and openly crawlable, so AI assistants can read every page without a JavaScript barrier. ONDO is built on WordPress (PHP) and serves clean HTML, and its page-speed profile is the best of the three: the main content paints in 1.9 seconds with a layout-shift score of 0 (perfectly stable) and zero blocking time, earning a performance score of 75 and an SEO score of 92 out of 100. By comparison, PLAY paints in 4.1s (performance 60) and JPC in 3.1s with its largest element at 5.0s (performance 59). The barrier to AI visibility here is not technical readability — it's that there is very little structured content to read.

SignalONDO (ondo-japan.com)PLAY (play.jp)JPC (jpc-ltd.co.jp)
RenderingServer-rendered (WordPress)Server-renderedServer-rendered (WordPress)
Bot-accessibleYesYesYes
First Contentful Paint1.9 s4.1 s3.1 s
Largest Contentful Paint1.9 s4.1 s5.0 s
Cumulative Layout Shift000
Performance score75 / 10060 / 10059 / 100
SEO score92 / 10085 / 100100 / 100

Content Hierarchy & Internal Linking — No Site Graph

Critical

Two structural problems undercut ONDO's clean rendering. First, internal linking: ONDO's homepage and its ONDO LIVE page each carry zero internal links, while JPC's pages carry 180-225 each. With no internal links, there is no site graph for crawlers to follow and no topical clustering that tells AI what ONDO is an authority on. Second, heading structure: the homepage is thin (5 H2s, ~5,000 characters of body text against JPC's ~13,000), and the ONDO LIVE page uses multiple H1 tags in one document — a broken hierarchy that muddies the page's main topic. The page title on ONDO LIVE also reads "Osaka live-streaming production" even though the flagship studio is in Ebisu, Tokyo, sending a conflicting location signal.

SignalONDO homepageONDO LIVEJPC homepage
H1 tags17 (multiple)1
H2 count52117
Body content (chars)5,0237,59413,172
Internal links00195
Title / location signalBrand only"Osaka" (studio is Ebisu)"Tokyo / Kyoto"

Structured Data — No FAQ Markup, No Homepage Entity

Critical

Structured data is the machine-readable layer AI uses to lift facts and answers directly. ONDO's coverage is inconsistent and thin: the homepage — the page that should anchor the brand as an entity — carries no structured data at all, not even an Organization marker. The ONDO LIVE page has 8 types and vizz.jp has 5, but neither has the FAQ markup that AI Overviews quote most readily. Critically, no FAQ structured data exists anywhere on any ONDO property. JPC, by contrast, carries full question-and-answer markup on its homepage, its service page, and a dedicated FAQ page — exactly the format Google's AI Overview lifts verbatim.

Page typeONDOPLAYJPC
Homepage entity (Organization/WebSite)NoneNoneOrg + WebSite
Service page schemaOrg + Breadcrumb (ONDO LIVE)Full set (studio subdomain)Service + FAQ + LocalBusiness
FAQ / Q&A markupAbsent everywhereAbsentHomepage + service + FAQ page
LocalBusiness / addressPartial (sub-pages only)Studio subdomain onlySite-wide

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// 05 CONTENT COMPETITIVENESS

Image-Rich, Text-Thin — and No Defensible Content Anywhere

Content volume and structured-content gaps versus competitors

Content Volume Gap

High

ONDO's pages are visually rich but text-light. Its homepage runs 66 images against ~5,000 characters of body text; JPC's homepage carries roughly 2.6x more text (~13,000 characters) and structures it across 17 H2 sections. On the directly comparable live-streaming service page, JPC's (~10,956 characters, 15 H2s) is denser and far more organized than ONDO LIVE (~7,594 characters). Images are an asset — they power Google Image search, Discover and visual results — but they need surrounding text and headings to tell AI what they depict. ONDO's image-heavy, text-thin balance leaves AI with little written substance to quote.

PageBody text (chars)ImagesH2 sectionsInternal links
ONDO homepage5,0236650
ONDO LIVE7,59470210
JPC homepage13,1729717195
JPC live-streaming10,9564115183

Structured Q&A Content — A First-Mover Opening

Competitive Intel

Here is the unusual part of the data: neither ONDO nor PLAY publishes any FAQ or structured Q&A content — only JPC does. The category's AI Overviews are being assembled largely from third-party recommendation listicles rather than from competitors' own Q&A pages, which means the owned-answer surface is still wide open. ONDO has no defensive informational content today (no blog, no FAQ, no buyer's-guide), but neither does its closest mirror competitor PLAY. Whoever publishes the buyer-intent answers first — "how much does online-event streaming cost," "how to choose a studio in Ebisu" — gets the early claim on being quoted.

Content typeONDOPLAYJPC
Blog / informationalNoneNews + note blogMagazine + tech blog
FAQ / Q&A pageNoneRecruiting onlySite + per-service
Pricing / selection guideNoneNone publicPublished

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// 06 BRAND & POSITIONING

A Trusted Name in Its Own Right, Absent From Its Own Category

Where ONDO competes, where it doesn't, and the brand-name problem underneath

Category Search Gap — Absent From Every Buyer-Intent SERP

Critical

We ran ONDO's three core category searches — "live-streaming event production company," "broadcast studio rental Tokyo," "online event streaming outsourcing" — through live search. ONDO's own domains earned zero positions in the top 20 of all three. Its studio brand, STUDIO VIZZ EBISU, does get named inside a third-party listicle (ikusa.jp) as a recommended studio, but the prospect's own sites rank for none of these terms. With only 15 ranked keywords total (against PLAY's 1,660 and JPC's 394) and an estimated monthly traffic value of about ¥-equivalent 400, ONDO is effectively not present in its own category's search space — the space from which AI assembles its recommendations.

Core category searchONDO positionAI Overview?Who ranks
Live-streaming event production companyAbsent (top 20)No (this query)stream.co.jp, jpc-ltd.co.jp, aggregators
Broadcast studio rental TokyoAbsentPeople-Also-AskMarketplaces + listicles (VIZZ named inside one)
Online event streaming outsourcingAbsentYes (top of page)play.jp, jpc-ltd.co.jp, aggregators

Split-Domain Authority — Your Best Asset Lives Elsewhere

High

ONDO's brand and ranking authority is divided across three separate domains: ondo-japan.com (corporate), vizz.jp (the STUDIO VIZZ EBISU studio) and crobo.world (crobo). The flagship, best-reviewed asset — STUDIO VIZZ EBISU, with its 4.8/76-review profile — sits entirely on vizz.jp, so the main domain earns no authority for ONDO's single strongest offering. When ChatGPT was asked about Ebisu studios it surfaced vizz.jp by name, but ondo-japan.com gained nothing from it. Three small domains each carry a fraction of the authority that one consolidated presence would command.

AssetLives onConsequence for the main domain
Corporate brandondo-japan.com15 ranked keywords; no category presence
STUDIO VIZZ EBISU (4.8★, 76 reviews)vizz.jpStrongest asset earns ondo-japan.com no authority
crobocrobo.worldFurther dilution of a single brand signal

Zero Category Keyword Overlap — A Moat ONDO Hasn't Entered

Competitive Intel

Comparing ONDO's ranked keywords against each competitor returns the same number both times: zero shared keywords. ONDO's 15 ranking terms are almost entirely brand and homonym terms (ONDO, おんど, 株式会社オンド) plus a few legacy work pages — not category terms like "live streaming," "broadcast studio," or "online event outsourcing." The competitors rank for hundreds of category keywords ONDO is entirely absent from. This isn't a case of losing a close race; ONDO has not yet entered the category's search space at all. The flip side: there is no entrenched position to dislodge — the category content is greenfield for ONDO.

PairShared category keywordsReading
ONDO vs PLAY0PLAY ranks for ~1,660 terms; ONDO shares none
ONDO vs JPC0JPC ranks for ~394 terms; ONDO shares none

Bright Spots — Trusted Press Surface, and a Name to Disambiguate

Bright Spot

Two findings cut in ONDO's favor. First, PR TIMES is a real, current, AI-citable strength: 10-plus press releases maintained through June 2026, and both ChatGPT and Google lean on them for ONDO's company facts. This is a working distribution channel most early-stage brands lack. Second — and this is a risk to manage rather than a strength — the name "ONDO" is a heavily contested homonym. It collides with the crypto firm Ondo Finance, the humidifier product "ondo," the Japanese folk-dance term "音頭," and a separate creative studio "株式会社オンド." AI models querying "ONDO" surface these other entities, and on YouTube the folk-dance content outranks ONDO's own videos. Disambiguating the brand — consistent legal-name pairing (株式会社音動 / ONDO Inc.), entity markup, and category-anchored content — is a positioning prerequisite, not an afterthought.

SignalStatusImplication
PR TIMES presenceStrong, currentA working AI-citable channel to build on
Brand-name homonymsOndo Finance, 音頭, humidifier, 株式会社オンドAI surfaces the wrong "ONDO" without disambiguation
STUDIO VIZZ EBISU reviews4.8★ / 76 reviewsGenuine quality signal, currently disconnected from the brand

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// 07 ROADMAP & IMPACT

From Brochure to Recommended: A 6-Month Path

Three horizons from infrastructure to category authority

Site Readiness Score

Current3.9/10
Projected6.5/10

LLM Visibility Score

Current2.8/10
Projected5.5/10

Horizon 1: Infrastructure (0-30 days)

+1.5 to +2.0 Site Readiness

01

Resolve the Structured Data gaps from Section 04 — add homepage entity markup and question-and-answer markup so AI can lift ONDO's facts and answers

02

Fix the Content Hierarchy & Internal Linking issues from Section 04 — connect the orphaned pages and correct the Osaka/Ebisu location signal

03

Begin disambiguating the brand name (Bright Spots, Section 06) with consistent 株式会社音動 / ONDO Inc. entity pairing

Horizon 2: Content (30-90 days)

+1.5 to +2.0 Site Readiness, +1.0 to +1.5 LLM Visibility

01

Close the Category Search Gap (Section 06) by publishing the buyer-intent content ONDO lacks — informational pages, a real FAQ, and selection/cost guides

02

Act on the Structured Q&A first-mover opening (Section 05) before PLAY does

03

Begin consolidating the Split-Domain Authority (Section 06) so STUDIO VIZZ EBISU's reputation accrues to the brand

Horizon 3: Authority (3-6 months)

+2.0 to +2.5 LLM Visibility

01

Win the Platform Citation surfaces from Section 02 — revive the dormant YouTube channel (42% of category AI citations) and publish consistently on note.com

02

Earn inclusion in the recommendation listicles (grop, video-matching, frontierchannel, doga-marketing) that feed Google's AI Overviews

03

Extend the PR TIMES strength (Section 06 Bright Spots) with category-framed releases and grow the review base beyond 4 Google reviews

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// WHO WE ARE

Agentic Marketing Systems, Built by Senior Operators

Novastacks is not an agency selling AI as a buzzword. We are senior marketing operators with decades of experience at Expedia, Tencent, Klook, and Traveloka who built enterprise-grade AI marketing systems from the ground up.

What We Do

  • AEO (Answer Engine Optimization) — Get your brand cited when prospects ask ChatGPT, Perplexity, and Google AI about your category
  • SEO Integration — Traditional search visibility that compounds with AI visibility
  • Custom AI Growth Systems — Agentic workflows, content engines, and data pipelines built for your business
  • Fractional Growth Partner — Senior strategic leadership without the full-time overhead

What You Get From Us

01
Head-Level Strategy

Solutions designed by operators who've led growth marketing and SEO at the Director/VP level. Not juniors following playbooks.

02
Agentic Execution

AI-powered workflows that move at machine speed. Audits, content, optimization, and reporting that would take a team weeks, delivered in days.

03
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No bloated retainers. Scope of work tailored to your stage, budget, and goals. Start small, scale when you see results.

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