M+C Saatchi Performance AEO Assessment Report
by Novastacks AI
www.mcsaatchiperformance.com | Singapore Market
April 29, 2026 | Prepared by Novastacks AI
Site Readiness: 5.2 · LLM Visibility: 3.8
M+C Saatchi Performance Ranks #3 for Its Core Keyword — but AI Search Recommends Everyone Else
M+C Saatchi Performance is a global growth marketing agency with a Singapore office operating since 2006. The agency ranks #3 on Google for "performance marketing agency Singapore" and recently won Silver for Performance Marketing Agency of the Year.
Despite that ranking, AI search tells a different story. ChatGPT recommended the agency in only 2 of 5 non-branded queries. Google AI Overview triggered on 2 queries — the agency appeared in neither. For specialist queries around app marketing and programmatic advertising, AI assistants recommended other agencies entirely.
The gap is quantifiable, and it has a shape. A local competitor holds 169 ranked keywords to M+C Saatchi's 17, and 87 Google reviews to M+C Saatchi's 1. But the more revealing pattern is what those 17 keywords look like: every one is service-intent or branded — zero are informational, zero are industry-vertical. The agency captures buyers who already know they want a performance marketing agency, and misses every awareness-stage and industry-decision query above that.
Three signals compound the visibility gap: the homepage publishes two contradictory Organization schema blocks (M+C / M&C with different logos), the awards-and-clients section presents real authority as a logo wall without citable text, and the site has zero industry-vertical landing pages while competitors target Gaming, Fintech, Travel, and Retail directly — capturing the decision-maker queries M+C Saatchi cannot reach.
The fix is structured, not incremental. The roadmap below sequences 16 initiatives across 4 months — quick technical wins in M1 (schema, H1s, awards context), content depth and vertical-page launches through M2-M3, and internal-link rewiring + thought-leadership distribution in M4. Combined AEO score projection: 4.4 → 6.5.
16 Initiatives Plotted by Impact and Effort
Top-left: highest signal-to-effort. Top-right: heavier investment, strategic. Color denotes category.
16 Initiatives Sequenced Across 16 Weeks
M1 establishes technical and authority foundations. M2-M3 invest in content depth, informational coverage, and industry-vertical landing pages. M4 follows page launches with internal-link architecture and thought-leadership distribution.
| Domain | Ranked Keywords | Est. Traffic (ETV) | #1 Positions | #2-3 | #4-10 |
|---|---|---|---|---|---|
| mcsaatchiperformance.com | 10 | 91 | 1 | 3 | 3 |
| kaliber.asia | 12 | 60 | 1 | 2 | 3 |
| heroesofdigital.com | 169 | 1,622 | 4 | 9 | 45 |
ChatGPT Recommends You for 2 of 5 Queries — Your Competitors Fill the Rest
AI visibility across ChatGPT and Google AI Overview
ChatGPT Query Results
| Prompt Type | Query | Mentioned? | Who Was Cited |
|---|---|---|---|
| Branded | Tell me about M&C Saatchi Performance Singapore | Yes | M+C Saatchi Performance cited directly with own domain, plus LinkedIn and Marketing-Interactive |
| Category | What are the best performance marketing agencies in Singapore? | Yes | M+C Saatchi Performance included in shortlist; OOm, MediaOne, First Page Digital cited first. Clutch.co aggregator also referenced |
| Category | Which agencies in Singapore specialize in app marketing and mobile user acquisition? | No | Nativex, AnyMind Group, Joykek, NP Digital, Construct Digital, Heroes of Digital listed. Clutch.co aggregator cited |
| Comparison | M&C Saatchi Performance vs Heroes of Digital vs Kaliber Asia | Yes | All 3 agencies compared. M+C Saatchi positioned as global/enterprise option, Heroes of Digital as SME-focused, Kaliber Asia as startup-specialist |
| Long-tail | How to choose a programmatic advertising agency in Singapore for app install campaigns | No | The Trade Desk, IMDA, PDPC cited. No agencies named despite prospect offering both programmatic and app marketing |
ChatGPT recognises M+C Saatchi Performance as a legitimate player in Singapore performance marketing. However, the brand disappears from AI responses for specialist queries (app marketing, programmatic) despite offering those exact services. This signals a content gap: the agency has service pages but lacks the educational and thought-leadership content that AI models use to build recommendation confidence.
Google AI Overview Results
| Query Type | Query | AIO Triggered? | Prospect Rank | Top Results |
|---|---|---|---|---|
| Branded | M&C Saatchi Performance Singapore | No | #1 | Knowledge Graph present. Google rating 5.0 (1 review). Glassdoor 4.1 (176 reviews) |
| Category | best performance marketing agencies in Singapore | No | Absent | agencies.semrush.com (#1), briefcaseindex.com (#2), heroesofdigital.com (#3) |
| Category | app marketing mobile user acquisition agency Singapore | No | #3 | clutch.co (#1), techbehemoths.com (#2), mcsaatchiperformance.com (#3) |
| Comparison | M&C Saatchi Performance vs Heroes of Digital vs Kaliber Asia | Yes | Absent from organic | kpimedia.co (#1), briefcaseindex.com (#2), askneedle.com (#3). AI Overview triggered — prospect absent |
| Long-tail | how to choose programmatic advertising agency Singapore app install campaigns | Yes | Absent | marketingagency.sg (#1), knorex.com (#2), mapendo.co (#3). AI Overview triggered — prospect absent |
Google AI Overview triggered for comparison and long-tail queries — exactly the query types where buyers seek agency guidance. M+C Saatchi Performance is absent from both AI Overview SERPs. The agency appears only in branded and one category SERP (#3 for app marketing). Third-party listicle sites and aggregators occupy the positions AI Overviews draw from.
Citation Surface Analysis
| Platform | Presence | Strength | Notable |
|---|---|---|---|
| Google Business | Yes | 5.0/5 (1 review) | Knowledge Graph present but only 1 review vs HOD's 87 |
| Clutch | Yes | 5.0/5 (1 review) | Listed under Market Research/Advertising, not Performance Marketing |
| G2 | Yes | No visible rating | Brand split between 'M+C Saatchi Performance' and 'M&C Saatchi Mobile' |
| YouTube | Yes | ~75 subscribers | Corporate/awards content, not educational |
| Yes | 9 threads | Employee-focused discussions only (salary, interviews). Zero client testimonials | |
| Glassdoor | Yes | 4.1/5 (176 reviews) | Strongest review signal but employee-facing, not client-facing |
M+C Saatchi Performance's platform citation surface is structurally weak for AI recommendation purposes. The strongest review signal (Glassdoor, 176 reviews) reflects employee experience, not client satisfaction. Client-facing platforms — Google (1 review), Clutch (1 review), G2 (no visible rating) — carry almost no weight. AI models drawing from these platforms have insufficient evidence to recommend the agency over competitors with 87 Google reviews and active G2 profiles.
Strong Performance Scores, Weak Content Architecture for AI
Page-type coverage comparison across domains
| Page Type | M+C Saatchi Performance | kaliber.asia | heroesofdigital.com |
|---|---|---|---|
| Homepage | SSR + Schema (Organization, WebSite, SearchAction) | SSR + Schema (Organization, WebSite, BreadcrumbList) | SSR + Schema (Organization, WebSite, Article, SearchAction) |
| Service Pages | 18 pages, 417-592 words each, no FAQ schema | 5 pages, 336 words, no FAQ schema | 6+ pages, 3,205 words (SEO page), FAQPage schema |
| Blog / Educational | 4 articles in 6 months (news/reports focus) | Blog exists, sparse content | Active blog with AI Overview optimization guides |
| FAQ Content | FAQ section on GEO page only — no FAQPage schema | None detected | FAQPage schema on SEO service page |
| Case Studies | Section exists at /case-studies/ | Section exists at /case-studies/ | Integrated in service pages with metrics |
| Location Pages | /singapore/ with dedicated content (592 words) | No dedicated location page | Hreflang tags (en-SG, en-MY) |
The GEO Page Has FAQ Content — but No Markup to Surface It
Infrastructure issues suppressing AI visibility
Duplicate Organization Schema with Conflicting Brand Names
CriticalThe homepage publishes two separate Organization schema blocks with conflicting metadata. The first block (inside the WordPress Yoast @graph) declares the entity as "M+C Saatchi Performance" with logo mc-saatchi-performance.png. A second standalone block declares the same entity as "M&C Saatchi Performance" with a different logo (saatchi-logo-datastudio.jpg) and legal name "M&C Saatchi Mobile Limited".
This is not a cosmetic naming inconsistency. Knowledge Graph and AI extractors treat each Organization block as a candidate entity. When two blocks resolve to the same URL but disagree on name and logo, the resolver receives contradictory signals about who the entity is. The downstream effect: degraded entity confidence in Google's Knowledge Graph (which AI Overview relies on for citations) and inconsistent brand naming across LLM responses — ChatGPT references both "M+C" and "M&C" spellings in retrieved citations.
This is a 30-minute fix with outsized signal value: pick the canonical name (the brand uses "M+C Saatchi Performance" in trademarks and the live website) and remove the conflicting block.
| Field | Block 1 (Yoast @graph) | Block 2 (standalone) |
|---|---|---|
| name | M+C Saatchi Performance | M&C Saatchi Performance |
| logo | mc-saatchi-performance.png | saatchi-logo-datastudio.jpg |
| legalName | (not set) | M&C Saatchi Mobile Limited |
| foundingDate | (not set) | 2006 |
Structured Data Gaps on Key Pages
HighM+C Saatchi Performance's GEO & AEO service page contains a dedicated FAQ section with relevant questions and answers — exactly the type of content AI models prioritise for citation. However, this content is not wrapped in structured data markup that signals its purpose to search engines. The homepage and service pages carry basic Organisation and Website markup but lack the specialised types that competitors deploy.
Heroes of Digital implements 12 distinct structured data types across its pages including FAQPage markup on its SEO service page. M+C Saatchi Performance implements 10 types but critically misses the FAQ and Article types that drive rich results and AI citations.
| Structured Data Type | M+C Saatchi | Kaliber | Heroes of Digital |
|---|---|---|---|
| Organization | Yes | Yes | Yes |
| WebSite + SearchAction | Yes | Yes | Yes |
| BreadcrumbList | Yes | Yes | No |
| FAQPage | No | No | Yes |
| Article | No | No | Yes |
| LocalBusiness | No | No | Yes |
| AggregateRating | No | No | Yes |
Content Hierarchy Inconsistencies Across Key Pages
HighSeveral high-value pages carry heading structures that fail to communicate their purpose to AI crawlers. The homepage H1 reads "for digitally-driven brands" — a sentence fragment that provides no topical signal. The services overview H1 reads "to digital media" — another fragment. These headings are likely rendered from animated or split-text design patterns that look correct visually but produce incoherent text when crawled.
In contrast, Heroes of Digital uses explicit headings like "SEO Agency Singapore" and "Data-Driven Digital Marketing That Generates Revenue, Not Just Leads" — clear signals that align with search intent. Kaliber's homepage H1 reads "Performance Marketers" — concise and topically relevant.
| Page | M+C Saatchi H1 | Issue |
|---|---|---|
| Homepage | "for digitally-driven brands" | Fragment — missing subject and context |
| Services Overview | "to digital media" | Fragment — no mention of services or agency |
| Singapore | "Performance Marketing Agency: Singapore" | Clear and descriptive |
| GEO & AEO | "GEO & AI Search: Be the Brand AI Trusts" | Clear and descriptive |
| Resources | "Our resources" | Generic — no topical signal |
Technical SEO Score Trails Competitors by 15 Points
MediumM+C Saatchi Performance scores 77 out of 100 on technical SEO signals compared to 92 out of 100 for both Kaliber and Heroes of Digital. The gap comes from missing meta descriptions on key pages (the services overview and resources pages return empty meta descriptions), missing open graph images on the homepage and GEO page, and no hreflang tags despite serving multiple markets.
The performance story is the opposite — M+C Saatchi leads with a 97 out of 100 performance score (FCP 0.7 seconds, LCP 1.0 second, CLS 0) while Kaliber scores 69 (LCP 6.4 seconds) and Heroes scores 80 (LCP 3.4 seconds). Fast load times are a genuine strength that the site can leverage, but missing metadata means crawlers extract less context from each visit.
| Metric | M+C Saatchi | Kaliber | Heroes of Digital |
|---|---|---|---|
| Performance Score | 97 | 69 | 80 |
| SEO Score | 77 | 92 | 92 |
| FCP | 0.7s | 0.9s | 0.4s |
| LCP | 1.0s | 6.4s | 3.4s |
| CLS | 0 | 0.003 | 0 |
| Accessibility | 75 | 90 | 86 |
Service Architecture: Broad on Services, Missing Verticals and Citable Proof
Content depth gaps across key page types
Service Page Breadth Without Depth
CriticalM+C Saatchi Performance has 18 distinct service pages — the widest service architecture of all three agencies. But quantity has not translated into search visibility. The entire site ranks for 17 keywords in Singapore with an estimated traffic value of $91 per month. Heroes of Digital ranks for 169 keywords with a traffic value of $1,622 — from just 6 core service pages.
The difference is content depth. Heroes of Digital's SEO page alone contains 3,205 words with case study metrics, FAQ sections, and client testimonials. M+C Saatchi's services page averages 417 words — enough to describe the service but not enough to demonstrate expertise. AI models need depth to build citation confidence; service descriptions alone do not provide it.
| Metric | M+C Saatchi | Kaliber | Heroes of Digital |
|---|---|---|---|
| Service Pages | 18 | 5 | 6+ |
| Ranked Keywords (SG) | 17 | 12 | 169 |
| Estimated Traffic Value | $91 | $60 | $1,622 |
| Top Page Word Count | 1,843 (GEO page) | 465 (homepage) | 3,205 (SEO page) |
| Avg Service Page Words | 417-592 | 336 | 3,205 |
Awards & Clients Section — Visible Authority Without Citable Evidence
CriticalM+C Saatchi Performance has won industry recognition (Performance Marketing Agency of the Year — Silver, 2024) and works with named clients including Beam Suntory. The visible authority is real. But on the homepage, the entire awards-and-clients section reduces to one line of text — "Driving innovation since 2006 — Our awards" — followed by a logo wall. 4 homepage images lack alt attributes; logos that do have alt text contain only the brand name, not contextual claims.
This matters for AI citation. LLMs cannot cite an image — they cite text. A logo wall communicates authority to humans but reads as a thin page to AI extractors. Heroes of Digital's homepage, by contrast, places case-study metrics directly in headings ("Increase in Organic Traffic", "Of target keyword on page #1") — every claim is text, every text is extractable. M+C Saatchi has more impressive proof points but presents them in a format AI models cannot read.
| Element | M+C Saatchi (current) | What AI extractors see |
|---|---|---|
| Awards section copy | "Our awards" + logo wall | No citable claims |
| Client section copy | Logos only, no surrounding text | No extractable proof |
| Image alt text | 4 missing; others use brand name only | Minimal extractability |
| Award/client schema | Award + Organization markup not used | Entities not linked |
No Industry-Vertical Landing Pages — Decision-Maker Queries Go to Competitors
CriticalM+C Saatchi Performance's site architecture is purely horizontal: 18 service pages covering Media Buying, Programmatic, App Marketing, Paid Social, and adjacent capabilities. Zero industry-vertical pages. Decision-makers don't search for "programmatic agency" in the abstract — they search for "gaming marketing agency Singapore", "fintech performance marketing APAC", "travel app user acquisition agency". Each query implies a vertical buyer who needs vertical proof.
Competitors have built this content axis: Ninja Promo targets gaming, fintech, and crypto with dedicated pages; InBeat targets e-commerce, beauty, and mobile gaming; Dentsu targets automotive, retail, and healthcare. M+C Saatchi has the case-study volume (BeamSuntory in spirits, app-marketing client base, travel partnerships) but the case studies live as isolated URLs that cannot be reached by industry-shaped buyer queries.
This is a strategic positioning gap, not a content depth gap. Fixing it requires a new content axis — pillar pages that organise existing case studies by industry and target the keywords decision-makers actually use.
| Architecture axis | M+C Saatchi | Ninja Promo | InBeat | Dentsu APAC |
|---|---|---|---|---|
| Horizontal service pages | 18 | ~10 | ~8 | ~12 |
| Industry-vertical pages | 0 | 12+ | 7+ | 15+ |
| Decision-maker keyword reach | Service-intent only | Service + vertical | Service + vertical | Service + vertical |
Educational Content Gap — The Queries AI Answers
CriticalWhen a potential client asks ChatGPT "how to choose a programmatic advertising agency in Singapore for app install campaigns," the AI needs to cite sources that provide frameworks, evaluation criteria, and practical guidance. M+C Saatchi Performance has 4 published articles in the past 6 months — all positioned as industry news or corporate announcements rather than educational resources.
Heroes of Digital publishes guides like "How to Optimise Your Website For Google AI Overview and Get Featured" and "How to rank in AI overviews in 2025" — educational content directly targeting the queries AI surfaces. These articles earn citations because they provide the answer, not just the service. M+C Saatchi has a GEO & AEO service page with strong copy, but the site lacks the how-to and comparison content that AI models prioritise for long-tail queries.
Position Distribution: Brand-Anchored, Category-Thin
CriticalEven within the 17 ranked keywords, the position distribution exposes a brand-anchored footprint. The single position-1 keyword is branded ("m&c saatchi singapore"). Only 9 of 17 keywords sit in the top 10 — and they cluster around a single literal phrase ("performance marketing agency" + variations). Outside that narrow phrase, the agency disappears: "marketing firm in singapore" (SV 1,000) is at #22, "marketing agencies singapore" (SV 1,000) is at #50, and "growth marketing agency Singapore" — the homepage hero phrase — is not in the top 20.
For context, Heroes of Digital's 169 SG keywords are spread across 58 top-10 positions covering category, long-tail, and educational queries. M+C Saatchi's footprint shape signals that the site does not have category coverage; it has brand presence plus one literal-match cluster.
| Position Range | SG Keyword Count | % of Total |
|---|---|---|
| Position 1 | 1 | 5.9% |
| Position 2–3 | 2 | 11.8% |
| Position 4–10 | 6 | 35.3% |
| Position 11–20 | 1 | 5.9% |
| Position 21–50 | 6 | 35.3% |
| Position 51–100 | 1 | 5.9% |
| Total | 17 | 100% |
Absent for 'Growth Marketing' Despite Using It as the Homepage Headline
Category positioning gaps in search and AI
Core Keyword Disconnect: Homepage Promise vs Search Reality
CriticalM+C Saatchi Performance's homepage hero text reads "The growth marketing agency for digitally-driven brands." When we tested the exact query "growth marketing agency Singapore" on Google, the agency does not appear in the top 20 results. YCP Interactive Solutions, We Are Social, and Heroes of Digital all rank — M+C Saatchi Performance does not.
This is the most direct evidence of an alignment gap: the brand's own positioning language does not match its search footprint. The agency identifies as a growth marketing agency but is only discoverable through the literal "performance marketing" phrase. The moment a buyer uses adjacent vocabulary, M+C Saatchi disappears: "marketing firm in singapore" (SV 1,000) sits at position #22, "marketing agencies singapore" (SV 1,000) at position #50, and "growth marketing agency Singapore" outside the top 20 entirely.
| Query | M+C Saatchi Position | Top Competitor |
|---|---|---|
| "performance marketing agency Singapore" | #3 | kaliber.asia (#1) |
| "growth marketing agency Singapore" | Absent (top 20) | ycp.com (#1) |
| "app marketing agency Singapore" | #5 | clutch.co (#1) |
| "best performance marketing agencies Singapore" | Absent | agencies.semrush.com (#1) |
| "marketing firm in singapore" (SV 1,000) | #22 | various |
| "marketing agencies singapore" (SV 1,000) | #50 | various |
Google Review Gap Undermines AI Trust Signals
CriticalAI models use third-party review platforms as trust proxies when deciding which businesses to recommend. M+C Saatchi Performance has 1 Google review. Heroes of Digital has 87. On Clutch, M+C Saatchi has 1 review; on G2, the brand is split across two profiles ("M+C Saatchi Performance" and "M&C Saatchi Mobile") with no consolidated rating visible.
We tested 5 non-branded ChatGPT queries. In the responses where M+C Saatchi was absent, agencies like OOm, First Page Digital, and NP Digital appeared instead — all of which maintain active review profiles on multiple platforms. The review deficit is not a branding issue; it directly reduces the agency's likelihood of being recommended by AI assistants.
| Platform | M+C Saatchi | Heroes of Digital |
|---|---|---|
| Google Reviews | 1 (5.0 rating) | 87 (4.6 rating) |
| Clutch | 1 review (5.0) | Active profile |
| G2 | Split across 2 profiles, no visible rating | Active profile |
| Glassdoor | 176 reviews (4.1) | 107 reviews (4.1) |
Bright Spot: App Marketing Niche Positioning
Bright SpotM+C Saatchi Performance ranks #3 on Google for "app marketing mobile user acquisition agency Singapore" — its strongest non-branded category position. The agency also appeared in ChatGPT's comparison query response, positioned as the "global/enterprise option" — a differentiation neither local competitor achieves.
The agency's GEO & AEO service page is another asset: at 1,843 words with FAQ content, it is the deepest single service page on the site. The page includes methodology sections and structured headings that align well with AI citation patterns. This page — plus the app marketing organic ranking — represents the strongest foundation for building AI visibility from.
Aggregator Directories Control the Category Narrative
Competitive IntelWe identified the domains that AI cites when recommending performance marketing agencies in Singapore. The top sources are aggregator directories: Clutch.co, agencies.semrush.com, briefcaseindex.com, and techbehemoths.com. These sites appear in the top 3 organic results for category and long-tail queries — and are the primary sources AI Overview draws from when it triggers.
M+C Saatchi Performance is listed on Clutch and G2 but with minimal review volume. The agency is not listed on Semrush Agency Partners — which holds the #1 organic position for "best performance marketing agencies Singapore." Building presence on these aggregator platforms is a prerequisite for category-level AI citation.
| Aggregator | SERP Visibility | M+C Saatchi Listed? | Review Count |
|---|---|---|---|
| agencies.semrush.com | #1 for 'best performance marketing agencies SG' | No | — |
| clutch.co | #1 for 'app marketing agency SG' | Yes | 1 review |
| briefcaseindex.com | #2 for 'best performance marketing agencies SG' | Mentioned | — |
| techbehemoths.com | #2 for 'app marketing agency SG' | Listed | — |
| g2.com | Visible for agency comparisons | Yes (split profile) | No visible rating |
Roadmap: From 4.4 to 6.5 in 4 Months
What to fix, when to fix it, and the expected lift — sequenced to match the Gantt above.
Site Readiness Score
LLM Visibility Score
Horizon 1 — Quick Wins (M1, Weeks 0-4)
+1.0 to +1.5 Site Readiness · 7 initiatives
Replace nav hash dropdownsw0–w1 · Technical · Very low effort
<a href="#">. Dropdown triggers, but they read as broken anchors to crawlers and pass no link equity.<button> for the dropdown UX, OR — better — convert each into a real category landing page that hosts the service sub-links underneath.Deduplicate Organization schemaw1–w2 · Technical · Very low effort
Organization schema blocks on the homepage with conflicting brand names ("M+C Saatchi Performance" vs "M&C Saatchi Performance") and different logos. AI extractors fragment the brand entity across both spellings.Organization block. Keep the canonical Yoast @graph block as the single source of entity truth.Homepage H1 + meta descriptionsw1–w2 · Technical · Low effort
<h1>). Services hub H1 = "to digital media" (also a fragment). Services + Resources hubs have empty meta descriptions.Review + AggregateRating schemaw1–w3 · Technical · Low effort
Review or AggregateRating markup site-wide despite client testimonials and case studies. AI models use review schema as a primary trust proxy.Review schema to case-study testimonial quotes. Add AggregateRating on the homepage tied to the agency's overall Google Reviews rating.Register on aggregator directoriesw1–w3 · Authority Signals · Low effort
Awards & Clients textual contextw2–w4 · On-page Content · Low effort
alt attributes. Logos communicate authority to humans but read as a thin page to AI extractors.Google Reviews collection (1 → 50+)w2–w14 (spans M1-M3) · Authority Signals · Medium effort
Horizon 2 — Content Investment (M2-M3, Weeks 4-12)
+1.5 to +2.0 LLM Visibility · 7 initiatives
Localize regional homepages (SG, Jakarta)w3–w10 · On-page Content · Medium effort
/singapore/ page: 82KB, 0 FAQ sections, 0 mentions of PDPA / IMDA / Singapore-specific market or regulatory terms. The page is geo-tagged (29 mentions of "Singapore") but not geo-substantive. 14 of 17 SG-ranked keywords land on this single page — its quality is the SG ceiling./jakarta/ with Indonesian market context./singapore/ ranking page from generic to geographically authoritative.Educational content hub (Services vs Informational)w4–w12 · New Content · High effort
FAQPage schema on GEO/AEO + service pagesw5–w6 · Technical · Low effort
FAQPage schema. AI Overview can't surface it as a rich result. Same gap on top service pages.FAQPage schema. Add 5-7 FAQs to each top service page (Programmatic, App Marketing, Paid Search, Paid Social, Influencer).Consolidate G2 brand profilew5–w9 · Authority Signals · Medium effort
Expand service pages 400 → 1500+ wordsw6–w12 · On-page Content · High effort
Comparison + 'how to choose' contentw6–w12 · New Content · High effort
Industry-vertical landing pages (Gaming, Travel, App, Retail, Fintech)w8–w12 · New Content · High effort
Horizon 3 — Strategic Positioning (M4, Weeks 12-16)
+1.0 to +1.5 Combined AEO Score · 2 initiatives
Internal link strategy updatew12–w16 · Technical · Medium effort
/singapore/, and case-study pages. Add contextual links INTO the new vertical pages and educational hub. Build a hub-and-spoke graph: homepage → vertical pillars → educational sub-articles → case-study proofs.Singapore thought leadership contentw12–w16 · New Content · High effort
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