Catalana d'Habitatges Figueres AEO Assessment Report
by Novastacks AI
habitatgesfigueres.com | Figueres, Spain Market
April 21, 2026 | Prepared by Novastacks AI
Site Readiness: 3.7 · LLM Visibility: 3.2
Forty Years in Figueres, Invisible to AI Outside Your Own Name
Catalana d'Habitatges has served Figueres for four decades, earns a 4.6-star Google rating across 14 reviews, and is registered with API Girona (the Catalan real-estate association). The homepage publishes ten long-form articles on mortgage brokers, property valuation, and investment strategy. By every local-reputation measure, this is a credible Alt Empordà agency.
Yet when a buyer asks AI assistants which real-estate agency to trust in Figueres, the brand does not appear. Across six Catalan-language prompts on ChatGPT, the agency surfaces only when named directly. For the discovery questions that matter — best immobiliàries Figueres, valuation services, investment advice — competitors win every slot.
The Spain-market footprint tells the same story: one ranked keyword against 524 for the strongest local rival, and zero category-query presence in the Figueres local pack. The credibility has been earned. The digital surface that would translate it into AI recommendations has not.
| Domain | Ranked Keywords | Est. Traffic (ETV) | #1 Positions | #2-3 | #4-10 |
|---|---|---|---|---|---|
| habitatgesfigueres.com | 1 | 0 | 0 | 0 | 0 |
| finquescairo.com | 29 | 605 | 2 | 3 | 7 |
| finquescompany.com | 524 | 7,316 | 21 | 23 | 66 |
AI Knows Your Name, But Not Your Expertise
ChatGPT and Google AI Overview responses across six Catalan-language prompts
ChatGPT Query Results
| Prompt Type | Query | Mentioned? | Who Was Cited |
|---|---|---|---|
| Branded | Què saps sobre Catalana d'Habitatges Figueres? | Yes | Prospect homepage cited 3 times; business registry (iberinform.es) cited once; no reviews retrievable |
| Competitor Branded | Què saps sobre Finques Company, la immobiliària de Figueres? | No | LinkedIn (×3), ceigrup.com (×2), comercfigueres.com, diaricatalunya.cat — full editorial + directory + social surface |
| Category | Quines són les millors immobiliàries a Figueres per comprar un pis o una casa? | No | Finques Cairó, Finques Company, Finques Compte, Granvia, R. Bartolomé, Finques Pascual, Sandrews — seven agencies listed, prospect absent |
| Category (Investment) | Quines immobiliàries locals són especialistes en inversió immobiliària i valoració? | No | RM Assessors, Granvia, Immoempordà, Finques Compte, Ceigrup — prospect absent despite 10 homepage articles on investment topics |
| Head-to-head | Compara Catalana d'Habitatges vs Finques Cairó vs Finques Company | Yes | Prospect homepage used as source only because named in prompt; described as 'boutique/local' vs competitors' 'network/reach' |
| Transactional | Necessito valorar el preu del meu pis a Figueres. Quina immobiliària fa valoracions gratuïtes? | No | Granvia (dedicated /valoracion page), Finques Oscar, Idealista valuation tool, RealAdvisor — prospect absent despite having a valuation article |
The pattern across six prompts is unambiguous: ChatGPT recognizes the brand when asked directly (2 of 6 prompts) but never surfaces it organically in discovery, category, or transactional queries. Every citation to the agency's own domain required the brand name to appear in the question. Meanwhile, a side-by-side prompt on Finques Company returned four distinct third-party sources — LinkedIn, Ceigrup, a local business directory, and a Catalan newspaper — all of which exist for the competitor and none of which exist for Catalana d'Habitatges.
Google AI Overview Results
| Query Type | Query | AIO Triggered? | Prospect Rank | Top Results |
|---|---|---|---|---|
| Branded | Catalana d'Habitatges Figueres | No | #2 | Sister domain catalanahabitatges.es (#1), prospect (#2), Facebook, Idealista, Instagram, Habitaclia — plus Knowledge Graph panel (4.6★, 14 reviews) |
| Category (CA) | immobiliària Figueres | No | Not in top 20 | Granvia (#5), finquescompany.com (#6), finquescairo.com (#10); local pack: Cairo, Granvia, Company, Lasauca, Baraut, Nova Cadieisa |
| Category (ES) | inmobiliarias figueres | No | Not in top 20 | finquescompany.com (#5), Idealista directory (#6), RealAdvisor (#11), finquescairo.com (#12) |
| Transactional (ES) | pisos Figueres | No | Not in top 20 | Idealista, Fotocasa, Habitaclia, Yaencontre — aggregators own top 4; finquescairo.com (#9) only independent agency |
| Regional (CA) | cases Alt Empordà | No | Not in top 20 | Idealista, Habitaclia, Fotocasa, Yaencontre, Lucas Fox, aicatemporda.com, finquescairo.com (#9) |
| Valuation (CA) | valoració propietats Figueres | No | #2 | Tinsa (#1), prospect blog post at rank 2, Finques Pascual, Granvia, Finques Company (taxar-immoble tool) |
Google AI Overview did not trigger for any of the six queries — category searches in Figueres are served by the traditional organic/local-pack mix, which competitors dominate. The one category-adjacent keyword the prospect does win is valoració propietats Figueres, where a single blog post earns rank #2. This is the proof that content-led ranking is possible; it has simply only been applied to one topic out of ten on the homepage. Finques Company monetizes the same query with a dedicated valuation tool CTA; the prospect currently monetizes it with nothing.
Citation Surface Analysis
| Platform | Presence | Strength | Notable |
|---|---|---|---|
| Idealista | Strong | 9+ listings | Verified pro-agent profile + 7 geo-listing attributions |
| Habitaclia | Strong | 4+ pages | Agency profile + multi-language listings (CA, ES, IT) |
| API Girona | Strong | Credentialed | AICAT 8.545 registration — legally required trust signal |
| Google Business | Moderate | 4.6 / 14 reviews | Competitor Cairó has 246; Company has 335 |
| Present | Branded page | Appears rank #3 on branded SERP | |
| Absent | 0 listings | No company page — critical AI citation surface missing | |
| YouTube | Absent | 0 videos | Namespace dominated by unrelated political brand |
| Editorial Press | Absent | 0 mentions | Zero in Diari de Girona, Nació Digital |
| RealAdvisor | Absent | 0 pages | Aggregator ranks #11 for category query |
The citation footprint is barbell-shaped: strong on transactional aggregators (Idealista, Habitaclia) where listings are the product, and strong on the regulatory registry (API Girona) — but completely absent on the authority surfaces AI models use to judge expertise (LinkedIn, YouTube, regional editorial press). AI assistants can retrieve property listings attributed to the brand but have no way to retrieve the brand's expertise. Third-party mention data confirms this: only 17 total mentions tracked across open Catalan web sources.
A Blog Pretending to Be a Homepage
Page-type coverage compared to Figueres competitors
| Page Type | Catalana d'Habitatges Figueres | finquescairo.com | finquescompany.com |
|---|---|---|---|
| Homepage | No H1, blog-roll IA, 1 image, 859 words | Property + blog hybrid, 12 images, 897 words | Service + location landing, 27 images, 2,977 words |
| Property Search / Listings UI | Not visible on homepage | Integrated filters, property cards | Type + location filters, 27 thumbnails |
| Service Category Pages (Buy/Rent/Valuation) | Only H4 mentions in footer | Dedicated /compra, /renta, /serveis pages | Dedicated /venda, /lloguer, /serveis, /promocions |
| Blog / Informational | Active; one post ranks #2 for valoració | Active; Euribor, rental regulation, market trends | Active; featured guides |
| FAQ / Help Center | /preguntes-frequents exists (not crawled) | /ca/faq present | Not detected |
| About / Trust (history, offices, team) | H4 'Sobre nosaltres' only | /qui-som plus casos d'èxit | Història (60 years), Oficines, Empresa, Descàrregues |
| Multilingual Variants | Catalan only | ca / es / en / fr | ca / es / en / fr |
| Valuation Tool / CTA | Blog post exists, no tool | Valuation form CTA on homepage | Taxar-immoble tool CTA |
No H1, Broken HTML, Zero Alt Text — Fixable in Weeks
Infrastructure issues suppressing both search and AI crawlability
Rendering & Bot Access
Bright SpotThe site runs on WordPress with Yoast SEO, serves pre-rendered HTML, and was successfully crawled by both the audit engine and ChatGPT's live web search during testing. There is no JavaScript-rendering barrier to AI access — a meaningful advantage over sites built as client-side SPAs. This means every fix below translates directly into visibility, with no rendering layer to unblock first.
| Signal | habitatgesfigueres.com | finquescairo.com | finquescompany.com |
|---|---|---|---|
| Rendering | Server-rendered (WordPress) | Server-rendered | Server-rendered |
| AI crawlability (live test) | Accessible — ChatGPT retrieved content | Accessible | Accessible |
| CMS | WordPress + Yoast SEO | Custom CMS | Custom CMS |
Content Hierarchy & On-Page Signals
CriticalThe homepage ships without an H1 tag of any kind — a foundational signal that tells search engines and LLMs what the page is about. The ten H2 tags that do exist are all blog-post titles about investment theory and broker hipotecari, not the service and location signals a real-estate homepage should carry. Add to that a closing-tag mismatch on line 732 (DOM-level HTML error), a single image across the entire homepage with no alt text, duplicate meta generator tags, and no hreflang for Spanish, English, or French speakers — and the page looks, to a machine, like a partial blog archive rather than an agency homepage.
| Signal | habitatgesfigueres.com | finquescairo.com | finquescompany.com |
|---|---|---|---|
| H1 tags | 0 (missing) | 9 (over-tagged) | 1 (correct) |
| H2 character | All blog-post titles | Property + blog mix | Service + location landing |
| HTML validity | Closing-tag error line 732 | Valid | Valid |
| Homepage images | 1 (no alt text) | 12 | 27 |
| hreflang alternates | None | ca / es / en / fr | ca / es / en / fr |
| Meta tag duplicates | Yes (generator) | No | Yes (csrf-token) |
Core Web Vitals & Performance
HighLighthouse returns a performance score of 0.62 for the homepage, trailing Finques Cairó at 0.77 and matching Finques Company at 0.63. Largest Contentful Paint lands at 4.3 seconds — above the 4.0-second 'poor' threshold — and Cumulative Layout Shift is 0.26, past the 0.25 poor threshold. First Contentful Paint (982ms) and server response (89ms) are strong, so the perf ceiling is a layout/render issue, not hosting. SEO audit score is 0.92, and Best Practices is a clean 1.0. The fix surface is small and specific.
| Core Web Vital | habitatgesfigueres.com | finquescairo.com | finquescompany.com |
|---|---|---|---|
| Performance score | 0.62 | 0.77 | 0.63 |
| First Contentful Paint | 982 ms | 1,144 ms | 813 ms |
| Largest Contentful Paint | 4,295 ms (poor) | 2,372 ms | 3,477 ms |
| Cumulative Layout Shift | 0.26 (poor) | 0.009 | 0.251 (poor) |
| Total byte weight | 3.9 MB | 4.8 MB | 10.7 MB |
| Lighthouse SEO score | 0.92 | 0.92 | 0.92 |
Ten Blog Articles, One Image, Zero Service Pages
Homepage depth measured against Figueres competitors
Homepage Content Volume & Structure Gap
HighThe homepage carries 859 words versus 2,977 on Finques Company — a 3.5x content volume gap against the Figueres market leader. More material than the raw word count is the structure: those 859 words are organized as ten blog-article preview blocks, not as service descriptions, location landing sections, or property listings. The H4 tags that do describe the agency (Sobre nosaltres, Serveis Immobiliaris, On som) appear in footer position, past the point where most readers and crawlers register primary topic. Internal linking (22 links) also trails Finques Cairó (34) and Finques Company (49), reducing the pages AI can discover from a single entry point. Images are good for SEO and AEO when paired with alt text and captioned context; the homepage ships with one image and no alt text at all, forfeiting Image Search and visual-result exposure entirely.
| Depth Metric | habitatgesfigueres.com | finquescairo.com | finquescompany.com |
|---|---|---|---|
| Plain-text word count | 859 | 897 | 2,977 |
| H2 tags (primary hierarchy) | 10 (all blog titles) | 3 (property, blog, CTA) | 13 (services + locations) |
| Images | 1 | 12 | 27 |
| Image alt text | Missing on all | Present | Present |
| Internal links | 22 | 34 | 49 |
| External links | 7 | 1 | 13 |
FAQ & Structured-Answer Content
MediumA FAQ page at /preguntes-frequents was identified in SERP data but could not be crawled as part of this audit — meaning either it is not linked prominently from the homepage, or the structured Q&A content on it is not indexed in the way FAQPage schema would require. Finques Cairó publishes /ca/faq; Finques Company has no detected FAQ page. This is the closest thing to a competitive first-mover opportunity in this audit: whichever Figueres agency first pairs a buyer-intent FAQ page with FAQPage schema and internal links from every service page is likely to earn the citation surface AI models need for category queries like 'millors immobiliàries Figueres'.
| Structured Content Surface | habitatgesfigueres.com | finquescairo.com | finquescompany.com |
|---|---|---|---|
| FAQ page present | /preguntes-frequents (not prominent) | /ca/faq | Not detected |
| Valuation landing page with tool | Blog post only (ranks #2) | Form CTA | Taxar-immoble tool CTA |
| Service category landing pages | None | /compra, /renta, /serveis, /inversors | /venda, /lloguer, /serveis, /promocions |
| Case studies / testimonials pages | None | /casos-dexit | 60-year history page |
Boutique Reputation, No Distribution
Positioning gaps across category search, language markets, and authority signals
Category Search Gap Across Six Tested Queries
CriticalWe tested six Catalan and Spanish category queries in live Google SERP and six matched prompts on ChatGPT. The prospect ranks top-20 on two of six SERPs (the branded query and valoració propietats Figueres) and is cited by ChatGPT on two of six prompts (branded and the explicitly-named comparison). On the four queries that actually drive buyer discovery — inmobiliaria Figueres, pisos Figueres, cases Alt Empordà, and the investment-specialist category — the brand appears in neither the top 20 organic positions nor any AI response. Competitors earn position #5 and #6 on these same queries.
| Query | habitatgesfigueres.com | finquescairo.com | finquescompany.com |
|---|---|---|---|
| immobiliària Figueres (CA) | Not in top 20 | #10 | #6 |
| inmobiliarias figueres (ES) | Not in top 20 | #12 | #5 |
| pisos Figueres (ES) | Not in top 20 | #9 | Ceigrup (#6) |
| cases Alt Empordà (CA) | Not in top 20 | #9 | Not in top 20 |
| valoració propietats Figueres (CA) | #2 (blog post) | Not top 10 | #5 |
| ChatGPT category recommendations | Absent (4 of 6 prompts) | Named in 2 prompts | Named in 3 prompts |
Language Market Mismatch
HighCosta Brava and the wider Alt Empordà are among the most internationally-bought regions in Spain, with sustained demand from French and UK second-home buyers. Both Figueres competitors ship four language variants — Catalan, Spanish, English, and French. The prospect serves Catalan only. This is not a translation issue; it is a market-access issue. Every English- or French-language search for Figueres property is a query the brand cannot rank for or be cited on, regardless of reputation or service quality. This is the single largest missing demand channel surfaced by the audit.
| Language Surface | habitatgesfigueres.com | finquescairo.com | finquescompany.com |
|---|---|---|---|
| Site language variants | Catalan only | ca / es / en / fr | ca / es / en / fr |
| hreflang alternates | None | Present | Present |
| og:locale | ca_ES only | Multi-locale | Multi-locale |
Authority Surface: Where Competitors Build Citations, Prospect Is Absent
CriticalAI assistants cite brands by retrieving evidence from third-party sources — LinkedIn company pages, editorial press, sector registries, video channels. Finques Company returned four distinct third-party citations in a single ChatGPT response (LinkedIn, Ceigrup parent-group page, local business directory, Catalan newspaper coverage of a Housfy acquisition). Catalana d'Habitatges has zero LinkedIn company page, zero YouTube channel, zero editorial mentions in Diari de Girona or Nació Digital, and only 17 third-party mentions tracked across the open Catalan web. The API Girona registration is a strong trust signal; it is also the only professional-association citation surface the brand currently owns.
| Authority Surface | habitatgesfigueres.com | finquescairo.com | finquescompany.com |
|---|---|---|---|
| LinkedIn company page | None | Detected in category results | Cited 3× in ChatGPT |
| YouTube channel | None (namespace contested) | Not audited | Not audited |
| Regional editorial press | 0 in Diari de Girona, 0 in Nació Digital | Not in top results | Housfy acquisition covered by Diari Catalunya |
| Parent-group / network page | None | Independent | Ceigrup (cited twice by ChatGPT) |
| Third-party mention count | 17 total tracked | Higher (not measured) | Higher (not measured) |
| Google Business reviews | 14 (4.6★) | 246 (4.7★) | 335 (4.0★) |
Bright Spot: Valuation Blog Post Ranks #2 on a Category Keyword
Bright SpotOne blog article — 'Valoració de propietats a Figueres: quin preu té el teu habitatge?' — ranks #2 for the Catalan category query 'valoració propietats Figueres', sitting between Tinsa (#1) and Finques Pascual (#3). This single data point is the most important finding in the audit. It proves the site can rank for category-level Catalan queries when a dedicated page targets the keyword. The approach has been applied to exactly one of the ten homepage topics. Each of the remaining nine — broker hipotecari, rental yield, portfolio diversification, 2026 market trends, budget-limited investing — represents a potential replica of the same ranking pattern.
| Signal | Value | |
|---|---|---|
| Ranking keyword | valoració propietats Figueres | |
| Position | #2 organic (Catalan) | |
| URL | /valoracio-de-propietats-a-figueres-quin-preu-te-el-teu-habitatge/ | |
| Content type | Blog post | |
| Monetization | None (competitor at #5 uses a valuation tool CTA) |
From 3.4 to 6.5 in Six Months
Three horizons of work with estimated score impact
Site Readiness Score
LLM Visibility Score
Horizon 1: Infrastructure Repair (0-30 days)
+1.5 to +2.0 Site Readiness
Fix the foundational homepage issues identified in 'No H1, Broken HTML, Zero Alt Text — Fixable in Weeks': add a service-focused H1, restructure H2s from blog-article titles to service and location signals, resolve the DOM closing-tag error, add alt text and captions to images
Add hreflang and Spanish-language variants for the homepage and top 10 pages as the first step toward the language coverage gap identified in 'Boutique Reputation, No Distribution'
Address the Core Web Vitals findings from Section 04: optimize LCP below 4 seconds and CLS below 0.25
Horizon 2: Content Structure & Expansion (30-90 days)
+2.0 to +2.5 Combined AEO
Convert the ten homepage blog-article H2s into dedicated landing pages with structured answers and internal links — the pattern that earned the #2 valuation ranking, applied to the remaining nine topics
Promote the existing /preguntes-frequents FAQ to prominent homepage placement with FAQPage structured data, closing the structured-answer gap identified in 'Ten Blog Articles, One Image, Zero Service Pages'
Build a dedicated valuation tool landing page to monetize the existing #2 ranking with a lead-capture CTA, mirroring Finques Company's taxar-immoble pattern
Publish English and French versions of buy, rent, valuation, and Alt Empordà landing pages to open the international second-home demand channel
Horizon 3: Authority & Citation Building (3-6 months)
+2.0 to +3.0 LLM Visibility
Create and populate a LinkedIn company page (the single most impactful missing citation surface identified in 'Boutique Reputation, No Distribution') — team, history, AICAT registration, service posts
Launch an earned-media program targeting Diari de Girona, Nació Digital, and Ceigrup-adjacent sector press, closing the zero-editorial gap surfaced in the authority table
Run a Google Business reviews campaign to close the 14-vs-246 gap against Finques Cairó, raising the local-pack signal that feeds both AI recommendations and category SERP rankings
Resolve the catalanahabitatges.es sister-domain confusion identified in the branded SERP — consolidate authority to one domain
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