Eezee AEO Assessment Report
by Novastacks AI
eezee.sg | Singapore Market
March 02, 2026 | Prepared by Novastacks AI
Site Readiness: 3.2 · LLM Visibility: 3.85
Eezee Has the Brand Recognition — But AI Crawlers Are Banned From the Building
Eezee has built genuine brand authority. ChatGPT names it first when asked for Singapore's best B2B industrial marketplace. Business Times, IMDA, and Bloomberg all cover it. Series A investors include Ayala and Insignia Ventures. The brand story is working — outside the site.
Inside the site is a different picture. Every major AI crawler — GPTBot, ClaudeBot, Google-Extended, Amazonbot — is explicitly blocked via robots.txt. DataForSEO's LLM Mention API confirms the result: zero tracked citations from eezee.sg across both ChatGPT and Google AI platforms. The citations ChatGPT uses to describe Eezee come from Dealroom, LinkedIn, and Bloomberg — never from eezee.sg itself.
The consequences compound. For 3 of 4 primary category queries — "best procurement platform Singapore," "buy safety equipment online Singapore," "best B2B marketplace Singapore" — Eezee is absent from Google AI Overviews while competitors' pages are indexed, cited, and recommended. The 45,000-product catalog and company blog are invisible to the AI layer that is now the first stop for enterprise procurement decisions. Meanwhile, a gospel music label called "EeZee Global" (3M+ YouTube subscribers) owns the branded search on the platform Eezee has no presence on.
| Domain | Ranked Keywords | Est. Traffic (ETV) | #1 Positions | #2-3 | #4-10 |
|---|---|---|---|---|---|
| eezee.sg | 6,245 | 6,461 | 3 | 23 | 278 |
| raptorsupplies.com.sg | 2,424 | 5,560 | 8 | 44 | 327 |
| electronicscrazy.sg | 5,159 | 8,096 | 3 | 25 | 266 |
1 Ranked Keywords — Total keywords the domain ranks for in Google Singapore (location_code: 2702). Source: DataForSEO Labs, March 2026.
2 ETV — Estimated monthly organic traffic value based on keyword positions and search volumes. Source: DataForSEO Labs, March 2026.
3 Position distribution sourced from DataForSEO domain rank overview, Singapore market. Reflects organic positions only.
AI Crawler Blockade
5/5Major AI crawlers explicitly blocked via robots.txt
Eezee's robots.txt bans GPTBot, ClaudeBot, Google-Extended, Amazonbot, and Applebot-Extended. The result is confirmed: DataForSEO's LLM Mention API shows zero citations from eezee.sg across ChatGPT and Google AI platforms. Both competitors leave all bots unrestricted. Our AEO solution addresses this by auditing crawl policy, implementing AI-friendly content architecture, and rebuilding citation pathways through owned and third-party sources.
§ Section 04: Infrastructure
Category Query Blindspot
0/3High-intent SERPs where Eezee ranks in top 10
For 'best procurement platform Singapore,' 'buy safety equipment online Singapore,' and 'best B2B industrial marketplace Singapore,' eezee.sg does not appear in the top 10 organic results or Google AI Overviews. Enterprise buyers searching these terms encounter 10+ alternatives before Eezee surfaces. Our AEO solution addresses this by building category-authority content specifically structured for AI extraction and citation.
§ Section 02: AI Visibility
Review Platform Absence
0Dedicated product listings on G2, Capterra, or Trustpilot
When ChatGPT builds 'best procurement platform' lists with web search enabled, it cites TenderBoard, Volopay, Shoppable, and Esker — all with active G2 or Capterra profiles. Eezee has no dedicated listing on any review platform AI models use as citation sources. Our AEO solution addresses this by establishing and optimizing review platform presence as a core AI citation surface.
§ Section 06: Brand Positioning
This assessment analyzes the top 150 ranked keywords per domain across 3 sites, crawls 9–15 representative pages per audit, runs 3 Lighthouse performance audits, and executes 12 AI prompt tests across ChatGPT and Google AI Overviews. Third-party citation surface checks include YouTube, Reddit, G2, Wikipedia, direct competitor domains, and other category-relevant platforms. All scores use a 1–10 scale. Data reflects conditions as of March 2026.
ChatGPT Names Eezee First — But Can't Link to the Site
AI visibility across ChatGPT and Google AI Overview
ChatGPT Query Results
| Prompt Type | Query | Mentioned? | Who Was Cited |
|---|---|---|---|
| Branded | What is Eezee.sg? | Yes | Eezee mentioned in detail; citations to Dealroom, LinkedIn, Bloomberg, IMDA, CB Insights — not eezee.sg |
| Competitor Branded | What is Raptor Supplies Singapore? | No | Eezee not mentioned; Raptor described generically with no web search |
| Category | Best B2B industrial supplies marketplace Singapore | Yes | Eezee listed #1; cited via Business Times article. Also lists Moglix, Shoppable, Obbo, Really |
| Category | Best online procurement platform Singapore | No | Eezee absent; TenderBoard, Volopay, Episcript, Spendflo, Esker, Shoppable recommended |
| Comparison | Eezee vs Raptor Supplies vs ElectronicsCrazy Singapore | Yes | All three described from memory; no web search, no citations from eezee.sg |
| Long-tail | Where to buy safety equipment and industrial tools online Singapore | No | Eezee absent; 10 other vendors cited (Aik Chin Hin, PowerFit, QSS Safety, ASPAC, INSAFE, etc.) |
ChatGPT recognizes Eezee as the category leader for B2B industrial procurement — but the recognition comes from press coverage and investor profiles, not from the site itself. When web search is used, citations go to Dealroom, LinkedIn, Bloomberg, and IMDA. The site's robots.txt blocks GPTBot, meaning ChatGPT cannot read eezee.sg to build citations, extract product information, or surface category pages. For procurement platform and transactional queries, Eezee is completely absent — 6 competing platforms were cited in the procurement query alone.
Google AI Overview Results
| Query Type | Query | AIO Triggered? | Prospect Rank | Top Results |
|---|---|---|---|---|
| Branded | What is Eezee.sg | Yes | #2 organic | eezee.co (#1), eezee.sg (#2), insignia.vc (#3) |
| Category | Best B2B industrial supplies marketplace Singapore | No | Not in top 10 | Featured snippet: eezee.co. eezee.sg absent from top 10 organic |
| Category | Best online procurement platform Singapore | Yes | Not in top 10 | GeBIZ (#1), TenderBoard (#2), Capterra (#3), ScaleOcean (#4) |
| Long-tail | Buy safety equipment industrial tools online Singapore | Yes | Not in top 10 | SafetySam (#1), Horme Hardware (#2), Aik Chin Hin (#3) |
Google AI Overviews trigger for 3 of the 4 tested queries — meaning Google considers these informational enough to generate an AI answer. Eezee appears in none of them. The branded query is the sole exception, where eezee.sg ranks #2 organically. For all category and transactional queries, the AI Overview pulls from competitor pages that allow crawling and have informational content structured for extraction.
Citation Surface Analysis
| Platform | Presence | Strength | Notable |
|---|---|---|---|
| YouTube | Weak | 38 subscribers | Dominated by 'EeZee Global' gospel channel (3M+ subscribers) |
| Minimal | 1 relevant thread | r/singapore thread from 7 years ago — not indexed as current | |
| HardwareZone | Minimal | 2 thread mentions | URL-only mentions in DIY threads, not product discussions |
| G2 | No listing | 0 reviews | Mentioned only in a G2 blog article from 2020 — no dedicated product profile |
Eezee has no meaningful presence on the platforms Singapore AI systems cite for procurement and B2B decisions. A gospel music channel with 3 million subscribers owns the 'eezee' branded search on YouTube, creating a brand collision that suppresses legitimate discovery. HardwareZone — Singapore's most-cited B2B forum in AI responses — contains only 2 passing URL mentions of eezee.sg across its entire history.
45,000 Products, Zero Pages AI Will Cite
Page-type coverage and AI-readiness comparison across domains
| Page Type | Eezee | raptorsupplies.com.sg | electronicscrazy.sg |
|---|---|---|---|
| Homepage | ⚠ Next.js SSR / AI blocked | ✓ Magento / All bots allowed | ✓ Custom CMS / All bots allowed |
| Product/Category | ⚠ 45K+ pages / AI blocked | ✓ MRO catalog / AI accessible | ✓ Electronics catalog / AI accessible |
| Blog/Informational | ⚠ Blog exists / AI blocked | ✗ Does not exist | ⚠ ~30 posts / Consumer focus |
| FAQ/Help | ✗ Does not exist | ✗ Does not exist | ✗ Does not exist |
| Buying Guide/Comparison | ✗ Does not exist | ✗ Does not exist | ✗ Does not exist |
Both Competitors Are Open to AI — Eezee Has the Walls Up
Infrastructure gaps suppressing AI indexation and citation
AI Crawler Exclusion Zone (robots.txt)
CriticalEezee's robots.txt explicitly blocks 5 major AI crawlers: GPTBot (OpenAI/ChatGPT), ClaudeBot (Anthropic), Google-Extended (Google AI training/Gemini), Amazonbot, and Applebot-Extended. The content signal also declares ai-train=no.
The consequence is directly measurable: DataForSEO's LLM Mention API, which tracks real citations across ChatGPT and Google AI, returns zero mentions of eezee.sg. Both competitors (raptorsupplies.com.sg and electronicscrazy.sg) allow all crawlers with no restrictions. When ChatGPT answers questions about Eezee, it cites Dealroom, LinkedIn, and Bloomberg because those sites are accessible. Eezee's own 45,000-page catalog and blog are invisible to every AI that matters.
| Crawler | eezee.sg | raptorsupplies.com.sg | electronicscrazy.sg |
|---|---|---|---|
| GPTBot (ChatGPT) | ✗ Blocked | ✓ Allowed | ✓ Allowed |
| ClaudeBot (Anthropic) | ✗ Blocked | ✓ Allowed | ✓ Allowed |
| Google-Extended | ✗ Blocked | ✓ Allowed | ✓ Allowed |
| PerplexityBot | Not listed | ✓ Allowed | ✓ Allowed |
Slow Page Load Speed Eroding Search Rankings
Lighthouse performance score: 63/100. Largest Contentful Paint (LCP) of 4.4 seconds is nearly double Google's 'Good' threshold of 2.5s. First Contentful Paint at 2.2s and Speed Index at 3.2s compound the issue. This signals a render-blocking issue consistent with Cloudflare + Next.js hydration overhead.
Google's Core Web Vitals directly influence organic ranking. A 4.4s LCP on a B2B procurement platform — where enterprise buyers evaluate credibility on page load — creates both an SEO penalty and a conversion risk. The positive: TBT (20ms) and CLS (0) are excellent, indicating the underlying code quality is sound. The performance issue is targeted and fixable.
| Metric | Value | Score | Status |
|---|---|---|---|
| First Contentful Paint | 2.2s | 21/100 | Poor |
| Largest Contentful Paint | 4.4s | 13/100 | Poor |
| Total Blocking Time | 20ms | 100/100 | Excellent |
| Cumulative Layout Shift | 0 | 100/100 | Excellent |
| Speed Index | 3.2s | 22/100 | Poor |
45,000 Products But Nothing an AI Model Would Quote
Content architecture gaps across page types and citation formats
Content Mix Is Entirely Transactional — Zero AI-Citable Informational Content
CriticalEezee's 45,000-product catalog creates strong long-tail transactional coverage, but no FAQ pages, no buying guides, no how-to content, and no comparison guides exist — the four content types AI models most reliably cite in procurement and industrial supply queries.
When ChatGPT was asked where to buy safety equipment online in Singapore, it cited 10 vendors with dedicated category or guide pages. Eezee was absent. Not because of quality — because there was no informational page to cite. AI models don't cite product listing pages; they cite pages that answer questions.
The opportunity is structural: neither Raptor Supplies (no blog at all) nor ElectronicsCrazy (consumer-focused blog, ~30 posts) is building industrial procurement authority content. The first company to publish structured FAQ content on topics like 'how to source MRO supplies in Singapore,' 'PPE requirements for Singapore worksites,' or 'B2B procurement compliance checklist' will capture every AI citation in this category for the next 12-18 months.
Category Authority Exists in Press Coverage — Not in On-Site Content
Eezee's claim as 'Singapore's largest B2B marketplace' is validated by Business Times, IMDA, Bloomberg, and investor profiles. But this claim lives entirely in third-party publications. The eezee.sg domain itself has no content structured to answer 'What is the largest B2B industrial marketplace in Singapore?' in an AI-extractable format.
ChatGPT's detailed knowledge of Eezee (45,000 products, 600+ suppliers, ERP punchout, ISO 27001) comes from Dealroom and CB Insights, not from eezee.sg. This means Eezee's citation value is entirely dependent on third parties keeping their information current. One outdated article and the AI response degrades. Own-site content is the only durable citation surface.
A Gospel Music Label Owns Eezee's Brand on YouTube
Brand collision and review platform absence suppressing AI citation authority
Brand Name Collision: 'EeZee Global' (3M+ Subscribers) Owns YouTube
CriticalA search for 'eezee' on YouTube returns EeZee Global — a Nigerian gospel music label with 3 million subscribers and 614 videos — as the dominant result. Eezee SG's own YouTube channel (@eezeesg6792) has 38 subscribers and 27 videos, and ranks 2nd in SERP behind the gospel channel.
YouTube is the primary video platform AI models and search engines cite for Singapore business content. When AI systems look for 'eezee' on YouTube, they find gospel worship sessions. This brand collision suppresses all YouTube-based citation pathways and creates audience confusion at exactly the point where a procurement manager might search for product demos, platform walkthroughs, or customer testimonials. The Eezee SG channel's top video — an ERP punchout integration demo — has 1,500 views despite being directly relevant to enterprise buyers.
No Review Platform Presence — Missing From Every AI 'Best Of' List Source
When ChatGPT built its 'best procurement platform Singapore' list with web search enabled, every recommended platform — TenderBoard, Volopay, Shoppable, Esker — has an active G2 or Capterra profile with user reviews. Eezee has no dedicated listing on G2, Capterra, or Trustpilot. There is only a passing mention in a G2 blog article from 2020.
Review platforms are among the most-cited sources in AI-generated 'best of' and comparison responses because they provide structured data (ratings, feature lists, pricing tiers) in a format optimized for AI extraction. Without a profile, Eezee cannot appear in the review-sourced recommendation lists that are increasingly the first touchpoint for enterprise software and procurement decisions. Google Maps confirms a 4.6/5 rating from 188 reviews for eezee.co — this social proof exists but is not connected to any major software review platform AI sources cite.
Roadmap: From AI-Invisible to Category Authority in 6 Months
Prioritized fixes across three time horizons
Site Readiness Score
LLM Visibility Score
Horizon 1: Unblock the Crawlers (0-30 days)
+2.0 to +2.5 Site Readiness (primarily Technical AI Readiness dimension)
Remove GPTBot, ClaudeBot, Google-Extended, Amazonbot from robots.txt Disallow list
Add FAQPage schema to top 20 product category pages
Create G2 and Capterra product listings with full profile completion
Add Organization schema with sameAs links to LinkedIn, Bloomberg, Business Times
Horizon 2: Build Citable Content (30-90 days)
+1.5 to +2.0 LLM Visibility (Core Keyword and Citable Content Depth dimensions)
Publish 10 FAQ/guide pages targeting category queries (MRO procurement guide, PPE sourcing Singapore, B2B marketplace comparison)
Add FAQPage schema blocks to existing blog posts
Optimize LCP from 4.4s to below 2.5s (target Lighthouse performance 80+)
Establish HardwareZone brand presence via community engagement and sponsored content
Horizon 3: Build Platform Authority (3-6 months)
+1.5 to +2.5 LLM Visibility (Third-Party Review and Platform Citation Surface dimensions)
Accumulate 20+ reviews on G2 and Capterra from enterprise clients
Build Eezee SG YouTube channel with procurement how-to content (target 500+ subscribers)
Seed Reddit r/singapore and r/smallbusiness_sg discussions around B2B procurement topics
Develop 'Singapore B2B procurement guide' as linkable asset targeting Business Times and TechInAsia
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