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// AEO ASSESSMENT

Code&Canvas AEO Assessment Report
by Novastacks AI

codeandcanvas.io | United Kingdom Market

March 02, 2026 | Prepared by Novastacks AI

1.0 /10
Critical

Site Readiness: 1.3 · LLM Visibility: 0.8

Compared against: agencytech.co.uk makeagency.co.uk Code&Canvas
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// 01 EXECUTIVE SUMMARY

You Blocked Every AI Crawler — Then Wondered Why AI Can't Find You

Code&Canvas has a problem that goes deeper than being unknown to AI — it has actively locked the door. The site's robots.txt file explicitly bans OpenAI's crawler, Anthropic's crawler, and Google's AI training systems. Our LLM mention audit confirms the result: zero documented citations across all of Google's AI platforms. Not low visibility. Zero.

When we asked ChatGPT about Code&Canvas directly, it surfaced a Singapore-registered tech company, an Austrian web agency, and a US boutique studio — three different businesses sharing the name. The UK entity was not identified. Meanwhile, the site itself contains a single page with 16KB of content — no services breakdown, no case studies, no FAQ, no client proof. The entire site offers AI systems nothing to extract, cite, or recommend.

The compound effect is severe: a brand name that gets lost in noise, a site that contains no citable content, and a deliberate technical block preventing any AI crawler from fixing either problem. Every day this combination persists, the gap between Code&Canvas and category-visible competitors widens permanently.

DomainRanked KeywordsEst. Traffic (ETV)#1 Positions#2-3#4-10
codeandcanvas.io00000
agencytech.co.uk41000
makeagency.co.uk5915,13132050

1 Ranked Keywords — Total keywords the domain ranks for in Google UK (positions 1-100). Source: DataForSEO Labs, March 2026.

2 ETV — Estimated Traffic Value: projected monthly organic visits based on keyword positions and search volumes. Source: DataForSEO Labs, March 2026.

3 Position columns show keyword count ranking in the specified band. All data is UK market (location_code 2826).

AI Crawler Block

0/0

AI citations — site actively bans all major AI crawlers

OpenAI, Anthropic, and Google's AI systems are all explicitly denied access in the site's configuration. This isn't a visibility problem — it's a self-imposed embargo. Every AI product your prospects use to find tech partners is legally and technically blocked from recommending you. Our AEO solution addresses this by restoring crawl access and ensuring AI systems can discover, index, and cite Code&Canvas across every major platform.

§ Section 04: Infrastructure

Content Void

1

Total pages indexed in UK search — entire site

AI systems recommend businesses they can read about. Code&Canvas has one indexed page, no service breakdowns, no case studies, no FAQ content, and no third-party coverage on any platform AI systems actually cite. When ChatGPT lists tech partners for creative agencies, it cites companies with blogs, guides, and review profiles — none of which Code&Canvas has. Our AEO solution addresses this by building the content infrastructure AI needs to recommend you.

§ Section 05: Content

Brand Identity Collision

3

Other 'Code & Canvas' businesses ChatGPT surfaces before the UK entity

The name 'Code & Canvas' is shared by registered companies in Singapore, Austria, and the US. When buyers search for Code&Canvas, AI returns competitors by different names. The brand has no differentiated positioning in any channel AI systems rely on — no category ownership, no review presence, no press mentions. Our AEO solution addresses this by establishing unambiguous brand signals across the citation surfaces AI platforms actually use.

§ Section 06: Brand

This assessment analyzes the top 150 ranked keywords per domain across 3 sites, crawls 9–15 representative pages per audit, runs 3 Lighthouse performance audits, and executes 12 AI prompt tests across ChatGPT and Google AI Overviews. Third-party citation surface checks include YouTube, Reddit, G2, Wikipedia, direct competitor domains, and other category-relevant platforms. All scores use a 1–10 scale. Data reflects conditions as of March 2026.

// 02 AI VISIBILITY

ChatGPT Surfaces Singapore Before It Surfaces You

AI visibility across ChatGPT (gpt-4o) and Google AI Overview

ChatGPT Query Results

Prompt TypeQueryMentioned?Who Was Cited
BrandedWhat is Code and Canvas agency? What do they do and who do they work with?YesSingapore entity mentioned (sg.linkedin.com), UK codeandcanvas.io not cited
Competitor BrandedWhat is Make Agency UK? What services do they offer?NoMake Agency cited (makeagency.co.uk, LinkedIn) — Code&Canvas not mentioned
CategoryWhat are the best tech agencies for creative agencies in the UK?NoAKQA, Cyber-Duck, DAC Group, ThoughtShift — Code&Canvas absent
CategoryWhat web development agencies specialise in working with PR and communications firms in the UK?NoIT Monks, Qrolic Technologies, Search Intelligence, Cyber-Duck, Koozai — Code&Canvas absent
ComparisonCode and Canvas vs AgencyTech vs Make Agency — which is better for a creative agency?YesGeneric fabricated description, no web search performed, no citations found
Long-tailWho are the best tech partners for small creative agencies in the UK?NoNylon Technology, InfraZen, Klio Creative, STMagency, Impression — Code&Canvas absent

ChatGPT has no reliable identity for Code&Canvas UK. The brand name is shared with three other registered companies globally, and since OpenAI's crawler is explicitly blocked from the site, ChatGPT has no direct source to resolve the confusion. For every category query — from 'tech partners for creative agencies' to 'web development for PR firms' — ChatGPT cited well-documented competitors with content libraries and review profiles. Code&Canvas did not appear in any of the five category and comparison queries tested.

Google AI Overview Results

Query TypeQueryAIO Triggered?Prospect RankTop Results
BrandedCode and Canvas agency UKNoNot presentcodecanvas.co.uk (#1), Companies House records (#2, #6, #9), codencannvas.com (#3)
CategoryBest tech agency for creative agencies UKNoNot presentdigitalagencynetwork.com (#1), majorplayers.co.uk (#2), makeagency.co.uk (local pack)
CategoryWeb development agency for PR firms UKNoNot presentjbh.co.uk (#1), plmr.co.uk (#2), pragencyone.co.uk (#3)
Long-tailTech partner for creative agency LondonYesNot presenthiyield.co.uk (#3 — 'digital delivery partner for creative agencies'), deptagency.com (#2), interstateteam.com (#4)
ComparisonMake Agency vs AgencyTech UK digital agency comparisonYesNot presentAI Overview triggered — Code&Canvas absent from all organic and AIO results
CategoryTechnical development partner communications agency UKYesNot presentAI Overview triggered — finnpartners.com, thephagroup.com, elementcommunications.co.uk cited

Google AI Overview triggered on three of the six category queries tested — all of which represent the exact buyer intent Code&Canvas should be capturing. In every case, Code&Canvas was absent. The AIO citations went to companies with published FAQ content, service pages, and third-party coverage. The one branded query ('Code and Canvas agency UK') returned competitor company codecanvas.co.uk in position one — a direct brand interception that costs Code&Canvas its most high-intent traffic.

ChatGPT Mentions
0/5
Category queries with Code&Canvas cited
AI Overview
0/6
Queries where prospect appears
LLM Mentions
0
Confirmed AI citations on Google platform
Brand Confusion
3
Other 'Code & Canvas' businesses ChatGPT surfaced first

Citation Surface Analysis

PlatformPresenceStrengthNotable
LinkedInPartial120+ followersSingapore entity page only — UK company profile absent
RedditNo0 threadsNo brand mentions found
TrustpilotNoNot listedNo reviews on any review platform
YouTubeNoNo channelNo video content found
G2 / ClutchNoNot listedNo agency directory presence

Code&Canvas has no meaningful presence on any of the platforms that AI models cite when recommending service providers. The only footprint found is a LinkedIn company page registered to the Singapore entity — not the UK business. For a professional services firm that wins work entirely through referral, this is manageable today. But as buyers shift to AI-assisted vendor discovery, the absence of any third-party signal means the referral network does not translate into AI recommendations.

AI Visibility Details Locked

See exactly what ChatGPT and Google AI say — and don't say — about Code&Canvas.

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30 min | Free | No commitment

// 03 SITE READINESS

A Business Card Site in a World That Rewards Publishers

Page-type coverage comparison across domains

Site Readiness1.3/10
Page TypeCode&Canvasagencytech.co.ukmakeagency.co.uk
Homepage⚠ Server-rendered, no schema⚠ Server-rendered, no schema✓ WordPress SSR + schema
Service/Work Pages✗ Does not exist✓ Services section exists✓ Multi-page service structure
Blog/Informational✗ Does not exist✗ Does not exist✓ Active blog ('Latest articles')
FAQ/Help✗ Does not exist✓ 'Common Questions' section✗ Does not exist
Case Studies/Social Proof✗ Does not exist✓ Client stories section✓ Client portfolio (IBM, Disney, Asana)

Code&Canvas is a single-page site with 16KB of total content — the smallest footprint of the three domains audited. It has no dedicated service pages, no case studies, no FAQ content, and no informational pages. Make Agency, the strongest competitor by traffic, has 2.4x more content and an active blog. Even AgencyTech — which ranks for just 4 keywords — has a structured multi-section site with FAQ content and client stories. The site Code&Canvas currently operates is not structured for AI citation under any framework.

Site Content
16KB
Total page size — smallest of 3 domains audited
Schema Types
0
No structured data on any page
Indexed Pages
1
One page visible in UK Google search

Site Readiness Details Locked

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// 04 SITE INFRASTRUCTURE

You've Locked the Door — Robots.txt Bans Every Major AI Crawler

Infrastructure gaps suppressing AI crawlability and search visibility

AI Crawlers Explicitly Banned in robots.txt

Critical

Code&Canvas's robots.txt file contains explicit Disallow: / rules for the following AI crawlers: GPTBot (OpenAI / ChatGPT), ClaudeBot (Anthropic / Claude), Google-Extended (Google AI training), CCBot (Common Crawl), Bytespider (TikTok), and Amazonbot. This is not a Cloudflare challenge or access friction — these are deliberate, named blocks.

The LLM mention validation confirms the outcome: zero documented citations for codeandcanvas.io across all of Google's AI platforms. The domain has never been cited in an AI-generated response. Every buyer who uses ChatGPT, Perplexity, or Google AI Overview to find a tech partner for their creative agency is guaranteed never to see Code&Canvas recommended — not because the content is poor, but because the site has opted out of the entire AI discovery infrastructure.

CrawlerOrganizationStatusBusiness Impact
GPTBotOpenAI (ChatGPT)BlockedInvisible to ChatGPT searches
ClaudeBotAnthropic (Claude)BlockedInvisible to Claude searches
Google-ExtendedGoogle AIBlockedExcluded from AI Overview training
CCBotCommon CrawlBlockedMissing from open training datasets
PerplexityBotPerplexity AIAllowedOnly AI crawler not blocked

Missing Core Discoverability Signals

High

Beyond the crawler blocks, the site is missing several signals that AI systems and search engines use to understand and categorise a business. There is no meta description (blank), no canonical URL tag, no Open Graph image, and no XML sitemap linked from robots.txt. The Lighthouse SEO audit score is 83/100 — 9 points below both competitors (AgencyTech: 92, Make Agency: 92).

When AI systems do manage to reference a site, they pull from structured signals. Code&Canvas has none of the structured data types that mark it as a professional services business — no Organisation schema, no Service schema, no local business markup. The site is technically live but informationally invisible to any automated system trying to categorise it.

SignalCode&CanvasAgencyTechMake Agency
Lighthouse SEO Score83/10092/10092/100
Meta DescriptionMissingPresentPresent
Canonical TagMissingPresentPresent
OG ImageMissingPresentPresent
Structured Data (Schema)NoneNone6 types
XML SitemapNot foundUnknownPresent (WordPress)

Infrastructure Analysis Locked

The exact technical configuration blocking AI systems from finding you.

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30 min | Free | No commitment

// 05 CONTENT COMPETITIVENESS

2.4x Less Content Than the Weakest Competitor — Zero AI-Citable Formats

Content depth and format gaps across key page types

Single-Page Site with No Informational Content

Critical

Code&Canvas operates as a single-page business card site. Total content: 16,696 characters across one page. Make Agency's homepage alone contains 40,436 characters — 2.4x more — plus a separate active blog. AgencyTech has 19,190 characters with FAQ and client story sections. When AI systems build recommendations, they draw on informational content: guides, case studies, FAQs, and how-to articles. Code&Canvas has none of these.

The site has four H2 headings, zero H3 headings, and zero structured content blocks. No list items, no comparison tables, no Q&A format. The entire value proposition is communicated in atmospheric prose that, while distinctive as brand writing, is completely unextractable by any AI system looking for clear service descriptions, client outcomes, or expertise signals.

Content SignalCode&CanvasAgencyTechMake Agency
Total content (chars)16,69619,19040,436
H2 headings465
H3 headings0108
Blog/article contentNoneNoneActive blog
FAQ contentNonePresentNone
Case studiesNoneClient storiesNamed clients (IBM, Disney)

No Third-Party Proof Indexable by AI

High

AI systems that recommend professional services agencies overwhelmingly cite third-party evidence: reviews, directory listings, press mentions, and case study coverage. Code&Canvas has no presence on Trustpilot, G2, Clutch, or any agency directory. There are no press mentions, no award listings, and no client testimonials hosted anywhere outside the site (which itself contains none).

By contrast, Make Agency has 76 Google reviews averaging 4.9/5, a named client list including IBM, Disney, and Asana, and is cited by name in multiple AI-generated 'best UK digital agencies' roundups. AgencyTech, despite minimal traffic, appears in the first SERP position for 'tech agency for creative agencies UK'. Code&Canvas appears nowhere in any category SERP or AI roundup tested.

Content Analysis Locked

Exactly where your content falls short and what it would take to be cited.

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// 06 BRAND & POSITIONING

The Brand Name Points to Singapore: How Three Other Companies Are Capturing Your Buyers

Brand positioning and category ownership gaps

Brand Name Collision Across Multiple Jurisdictions

Critical

When ChatGPT was asked 'What is Code and Canvas agency?', it identified three distinct entities: Code&Canvas Pte Ltd (Singapore, founded 2024), a Code & Canvas web design studio in Austria, and a boutique Code & Canvas in Philadelphia, USA. The UK company codeandcanvas.io was not identified or cited in the response.

The Google SERP for 'Code and Canvas agency UK' returns codecanvas.co.uk — a different UK agency — in position one. The second result is Companies House data for 'Code & Canvas Ltd' (company number 16138059, registered at 71-75 Shelton Street, London) — which confirms the entity exists but does nothing to promote the brand. When the only AI-visible signal for your brand name is a corporate registry entry, buyers have no path to engage.

Category Vocabulary Not Present on Site

High

Code&Canvas uses intentionally enigmatic brand language — 'the quiet ones in the credits', 'not accepting walk-ins', 'senior hands' — that functions as exclusivity signalling for warm referrals but is undetectable by AI category matching. None of the key phrases a buyer would use to find Code&Canvas appear on the site in extractable form: not 'tech partner for creative agencies', not 'web development for PR firms', not 'agency tech support UK'.

This creates a visibility paradox: the brand's positioning is clear to humans who already know them, and invisible to every discovery system a new buyer would use. Google AI Overview triggered on three relevant category queries during this audit — 'tech partner for creative agency London', 'Make Agency vs AgencyTech', and 'technical development partner for communications agencies'. Code&Canvas did not appear in any of them. The firms that did appear had published those exact phrases in their content.

Brand Analysis Locked

How AI platforms perceive your brand — and who they send your buyers to instead.

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// 07 ROADMAP & IMPACT

Roadmap: From AI-Invisible to Category-Known in 6 Months

Prioritised fixes across three time horizons

Site Readiness Score

Current1.3/10
Projected5.5/10

LLM Visibility Score

Current0.8/10
Projected4.5/10

Horizon 1: Unblock & Signal (0–30 days)

+2.5 to +3.0 Site Readiness

01

Remove GPTBot, ClaudeBot, and Google-Extended blocks from robots.txt — restore AI crawl access

02

Add meta description, canonical tag, and Open Graph image to homepage

03

Add Organisation and Service structured data to establish machine-readable identity

04

Create and submit an XML sitemap

05

Register Code&Canvas on Clutch, Trustpilot, and relevant UK agency directories

Horizon 2: Build Citable Content (30–90 days)

+2.0 to +2.5 Combined Score

01

Create 3–5 dedicated service pages: one per target audience (PR agencies, creative studios, brand consultancies)

02

Publish 6–8 FAQ-format articles targeting high-intent category queries ('what to look for in a tech partner for a creative agency')

03

Document 2–3 client case studies with named outcomes — this is the primary AI citation trigger for professional services

04

Add FAQ structured data to service pages and FAQ content

Horizon 3: Build Platform Authority (3–6 months)

+2.0 to +3.0 LLM Visibility

01

Seed LinkedIn presence with regular technical content targeting the PR and creative agency audience

02

Pursue placement on 2–3 'best UK tech agency for creatives' editorial lists — these are the exact sources AI cites

03

Establish a review pipeline on Trustpilot and Clutch (5+ verified reviews makes you citable)

04

Build a UK-specific 'Code&Canvas' brand signal on Google Business Profile to resolve the name collision

Roadmap Locked

Your prioritised action plan with projected score improvements.

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30 min | Free | No commitment

// WHO WE ARE

Agentic Marketing Systems, Built by Senior Operators

Novastacks is not an agency selling AI as a buzzword. We are senior marketing operators with decades of experience at Expedia, Tencent, Klook, and Traveloka who built enterprise-grade AI marketing systems from the ground up.

What We Do

  • AEO (Answer Engine Optimization) — Get your brand cited when prospects ask ChatGPT, Perplexity, and Google AI about your category
  • SEO Integration — Traditional search visibility that compounds with AI visibility
  • Custom AI Growth Systems — Agentic workflows, content engines, and data pipelines built for your business
  • Fractional Growth Partner — Senior strategic leadership without the full-time overhead

What You Get From Us

01
Head-Level Strategy

Solutions designed by operators who've led growth marketing and SEO at the Director/VP level. Not juniors following playbooks.

02
Agentic Execution

AI-powered workflows that move at machine speed. Audits, content, optimization, and reporting that would take a team weeks, delivered in days.

03
Flexible Engagement

No bloated retainers. Scope of work tailored to your stage, budget, and goals. Start small, scale when you see results.

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