FindDoc AEO Assessment Report
by Novastacks AI
www.finddoc.com | Hong Kong Market
February 13, 2026 | Prepared by Novastacks AI
Leading HK healthcare directory with strong SEO, missing critical ChatGPT visibility
FindDoc is Hong Kong's leading online doctor directory and booking platform with strong market presence but untapped AEO potential.
Founded in 2011-2012, FindDoc maintains a database of 6,000+ doctors across 50+ specialties with 2,010 ranking keywords and 14.4K monthly organic traffic. The platform ranks #1 for 'book doctor hong kong' and #7 for 'doctor directory hong kong,' demonstrating solid SEO performance in their core market.
The gap: While AI models like Perplexity recognize FindDoc as a top platform, ChatGPT excludes it from 'best doctor booking platforms' lists, instead citing 8 competitors including TabMed, DoctorNow, Dr520, and DrGo. This visibility gap represents a critical missed opportunity—when potential customers ask ChatGPT for healthcare platform recommendations, FindDoc is invisible despite ranking #1 organically.
Your Hong Kong Market Position
Here's how you compare against your direct competitors in Hong Kong. We looked at your ranking keywords, traffic value, and top positions to see where you stand.
| Metric | FindDoc | Quality HealthCare | DrGo |
|---|---|---|---|
| Keywords ranking (Hong Kong) | 2010 | 29 | 1142 |
| Est. traffic value | $16,611 | $598 | $18,263 |
| Top 10 positions | 744 | 7 | 392 |
| Position #1 | 33 | 2 | 92 |
| Est. paid traffic cost | $0 | $0 | $1.55 |
SERP Discovery
"doctor directory hong kong"
7Behind govt directories; no AI Overview
"online doctor appointment hong kong"
NOT IN TOP 20DrGo dominates positions #2-7
"book doctor hong kong"
1People Also Ask triggered (4 questions)
Your LLM Visibility Score
7.75/10We asked ChatGPT and Perplexity the same questions your customers would ask — about your brand, your services, and how you compare to competitors. Here's how often you were mentioned.
| Query Type | ChatGPT gpt-4o | Perplexity sonar-pro | Average |
|---|---|---|---|
| brandedWhat is FindDoc and what services do they offer? | 7/10No Web | 10/10 | 8.5/10 |
| core_keywordWhat are the best doctor booking platforms in Hong Kong? | 0/10Web | 9/10 | 4.5/10 |
| comparisonCompare FindDoc vs DrGo vs Quality HealthCare for booking doctors in Hong Kong | 7/10No Web | 9/10 | 8.0/10 |
WEIGHTED LLM VISIBILITY SCORE
7.75/10
ChatGPT Excludes FindDoc from 'Best Platforms' List
When asked for best doctor booking platforms in Hong Kong, ChatGPT cited 8 competitors (TabMed, DoctorNow, Dr520, DrGo, DrGo One Wellness, Vital Booking, Air Doctor, Healthppy) but completely excluded FindDoc—despite FindDoc ranking #1 for 'book doctor hong kong' organically. This represents a major visibility gap for commercial-intent queries.
Missing FAQ Schema = Missing ChatGPT Citations
FindDoc has zero FAQPage schema despite 6,000 doctors and 50+ specialties. FAQ content with schema markup is the #1 format LLMs extract and cite. This is the fastest path to improving ChatGPT visibility.
Exceptional Third-Party Media Coverage
FindDoc appears on 100% of platforms LLMs cite for Hong Kong healthcare (iStartup, Tatler Asia, e27, YouTube with 37.8K subscribers, Hong Kong Business). Strong external signal foundation—the gap is in structured on-site content.
Only Competitor with Schema Markup
FindDoc has 2 schema types (Organization, WebSite) while BOTH competitors have zero. This is a critical advantage if leveraged correctly—adding healthcare-specific schemas (Physician, MedicalBusiness, FAQPage) would establish clear differentiation.
Your Top 3 Opportunities
in Hong Kong
Based on the gaps we found, these are the highest-impact moves you can make to start showing up in AI-generated recommendations for your market.
Close ChatGPT's Blind Spot with Comparison Content
ChatGPT cited 8 competitors (TabMed, DoctorNow, Dr520, DrGo, Vital Booking, Air Doctor, Healthppy) but completely excluded FindDoc from 'best doctor booking platforms in Hong Kong' — despite FindDoc ranking #1 organically for 'book doctor hong kong.' This is the single widest gap: the highest-intent category query returns zero FindDoc mentions on the world's most-used AI. Fix: create dedicated comparison pages ('FindDoc vs DrGo,' 'FindDoc vs TabMed,' 'Best Doctor Booking Platforms in Hong Kong 2026') with feature tables, data-backed claims (6,000+ doctors, 4.3M visits/year, 50+ specialties), and Q&A format that ChatGPT can extract.
Add FAQPage Schema to Existing Specialty Pages
FindDoc has 50+ specialty pages but zero FAQ schema markup — no new content needed. Reformat existing specialty information into Q&A pairs ('When should I see a cardiologist?', 'What does a dermatology consultation involve?', 'How to prepare for a pediatric checkup') with FAQPage structured data. FAQs are the #1 content type LLMs extract and cite. This is achievable in 1-2 weeks and directly improves how AI models surface FindDoc for specialty-specific healthcare queries.
Be First in HK Healthcare with Physician + MedicalBusiness Schema
No doctor booking platform in Hong Kong — not FindDoc, not DrGo, not Quality HealthCare — has healthcare-specific structured data. FindDoc has 6,000+ doctor profiles that could be enriched with Physician schema (qualifications, specialties, hospital affiliations, languages spoken) and MedicalBusiness schema on clinic pages (address, hours, services, insurance accepted). Being the first platform to implement this creates a structural advantage: AI models will recognize FindDoc as an authoritative medical directory, not just a booking widget. Competitors with zero schema can't catch up overnight.
What's in the Full Report
What you've seen
- Overall AEO Score (6.75/10)
- Competitive positioning vs DrGo & Quality HealthCare
- AI visibility status across ChatGPT & Perplexity
- Top 3 opportunities in Hong Kong
What's gated
- Site readiness breakdown (4 dimensions)
- Full LLM response transcripts
- Platform citation analysis
- Gap analysis with benchmarks
- Action roadmap
- Methodology & data sources
30 min | Free | No commitment
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Site Readiness Score
5.25/10Technical
6/10- Clean HTML, multilingual (EN/ZH)
- 2 XML sitemaps
- HSTS security
- Google Tag Manager
- Mobile-friendly
- No explicit AI bot permissions (GPTBot, ClaudeBot not mentioned)
- Likely client-side rendering (CSR)
- No hreflang tags
- No llms.txt
Content
6/10- Text-based doctor profiles with clean structure
- JSON-LD schema on directory pages
- Good hierarchical organization
- No video transcripts confirmed
- Missing Q&A format on core pages
Schema Markup
3/10- Organization schema
- WebSite schema with SearchAction
- No FAQPage schema (critical)
- No Physician schema
- No MedicalBusiness schema
- No Article/BlogPosting schema
- No BreadcrumbList, Review/AggregateRating
Authority
6/10- Health Academy content hub
- FindDocTV (37.8K YouTube subscribers, 400+ videos)
- Doctor blogs section
- Health guides
- Self-test tools
- 50+ specialty pages
- No FAQ pages
- No 'how to choose a doctor' guides
Full LLM Response Details
"What is FindDoc and what services do they offer?"
FindDoc is a platform that connects patients with healthcare providers. They offer services such as: 1. Doctor Search: Allowing users to find doctors by specialty, location, and other criteria. 2. Appointment Booking: Enabling online booking of appointments with healthcare professionals. 3. Health Information: Providing resources and information about various health topics. 4. Patient Reviews: Offering reviews and ratings of doctors to help patients make informed decisions.
FindDoc is a Hong Kong-based online healthcare platform founded in 2011-2012 that connects patients with verified medical professionals, enabling informed choices beyond word-of-mouth recommendations. It maintains a database of over 6,000 doctors across 50+ medical specialties, including specialists and psychologists, and lists hospitals and clinics. Key services include: Online doctor search and reservations, Video consultations, Educational content (health guides on 700+ subjects, FindDocTV videos), Additional support (partnerships for saliva test delivery with GOGOX). Platform saw rapid growth during COVID-19 with Q2 revenues exceeding 2019 totals and 8x traffic spikes.
"What are the best doctor booking platforms in Hong Kong?"
ChatGPT cited 8 competitors (TabMed, DoctorNow, Dr520, DrGo, DrGo One Wellness, Vital Booking, Air Doctor, Healthppy) but did NOT mention FindDoc at all. Critical visibility gap.
Perplexity listed DrGo, FindDoc, and Air Doctor as top platforms. FindDoc described as 'comprehensive online directory for finding and booking doctors, dentists, and medical services in Hong Kong, with video consultations, health guides, self-tests, and a new WhatsApp AI booking feature.'
"Compare FindDoc vs DrGo vs Quality HealthCare for booking doctors in Hong Kong"
Generic comparison provided (website/app, reviews, doctor search features) but no specific data or citations. Mentioned all three platforms with basic feature descriptions.
Detailed FindDoc stats: 6,000 medical practitioners, 10,000+ registered doctors, comprehensive directory, video consultations, health guides. Note: 'search results do not contain sufficient information about DrGo or Quality HealthCare to make meaningful comparison.' FindDoc data included: 4.3M visits/year, founded 2012, 70% increase in bookings after UX improvements.
Gap Analysis
Side-by-side comparison: FindDoc vs DrGo (leading competitor in Hong Kong).
Recommended Actions
Add FAQPage Schema to Top 10 Specialties
Start with highest-traffic specialties (General Practice, Cardiology, Dermatology, Pediatrics, etc.). Create 5-10 common questions per specialty page with structured FAQPage schema. Example: 'When should I see a cardiologist?', 'What does a cardiology consultation involve?', 'How to prepare for a heart health checkup'.
Create 'How to Choose a Doctor in Hong Kong' Guide
Comprehensive guide targeting 'how to find a good doctor hong kong', 'how to choose a specialist', etc. with Q&A format. This fills a major content gap—no competitors have this. Format as extractable FAQ with schema markup.
Enable AI Bot Crawling Explicitly
Add explicit allow rules for GPTBot, ClaudeBot, PerplexityBot in robots.txt. While not currently blocked, explicit permission signals openness to AI crawlers.
Implement Physician Schema on Doctor Profiles
Add Physician schema to all 6,000+ doctor profiles with: name, specialty, qualifications, hospital affiliations, accepted insurance, languages spoken. This healthcare-specific markup signals authority to AI models.
Add MedicalBusiness Schema to Clinic Pages
Tag clinic/practice pages with MedicalBusiness schema including: name, address, phone, opening hours, services offered, accepted insurance.
Create Video Transcripts for FindDocTV
FindDoc has 400+ healthcare videos but no confirmed transcripts. Add full text transcripts to make video content machine-readable and citable by LLMs.
Build Comparison Pages: FindDoc vs Competitors
Create dedicated comparison pages: 'FindDoc vs DrGo', 'FindDoc vs DoctorNow', 'FindDoc vs TabMed' with comparison tables, use cases, and data-backed differentiators (6,000 doctors, 4.3M visits/year, founded 2012). Target ChatGPT's citation gaps.
Launch 'Best Doctors in Hong Kong' Editorial Series
Create authoritative guides: 'Best Cardiologists in Hong Kong 2026', 'Top Pediatricians for Expat Families', 'Most Experienced Dermatologists in Central'. Use data from FindDoc's 6,000-doctor database. Format as extractable lists with criteria explanations.
Add Article Schema to Health Academy Content
Tag all blog posts, health guides, and educational content with Article or BlogPosting schema including author (doctor credentials), publish date, medical review date.
Implement Server-Side Rendering (SSR)
Current likely CSR setup means AI crawlers may see empty shells. Migrate to SSR or static site generation to ensure full content accessibility for AI bots.
Create llms.txt File
Add llms.txt to root directory with structured information about FindDoc: what it is, key features, data sources, citation guidelines. This emerging standard helps LLMs understand and cite platforms correctly.
Methodology
Audit Parameters
| Skill Version | AEO Audit v2.0 |
| Target Market | Hong Kong |
| Competitors Analyzed | Quality HealthCare, DrGo |
| LLM Engines | ChatGPT (GPT-4o), Perplexity (Sonar Pro) |
| Assessment Date | February 13, 2026 |
| Scoring Model | Site Readiness + LLM Visibility (weighted composite) |
Data Sources
- Organic keyword rankings and traffic estimates for Hong Kong market
- SERP feature analysis (AI Overviews, featured snippets, People Also Ask)
- Live LLM queries across ChatGPT and Perplexity
- On-page content analysis (word count, structure, schema markup)
- Backlink profile and domain authority metrics
- Third-party platform and directory presence scan
- Technical site audit (SSL, mobile responsiveness, page speed)
- Competitor benchmarking across all dimensions
Prepared by Novastacks AI | February 13, 2026 | novastacks-ai.com