Case studies

SEO & AI Search Case Studies

From complex SEO challenges to stronger visibility in AI answers. Explore the business challenges, strategic decisions and measurable results behind our client work.

4case studies3industriesEvery figure sourced
Partners & clients

Our Clients and Partners

Practice areas we cover

  • Data-tech
  • Logistics
  • Hospitality
  • Investment
  • Academic
  • Fintech
  • B2B SaaS
  • B2C marketplace
  • Healthcare
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  • GoFreight logo
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GoFreight logo
B2B SaaS · Supply chain

GoFreight: From Fifth to First in AI Search Visibility

Refocused a broad content library on freight forwarders and protected search equity through three site migrations.

5th → 1stAI rank among 8 vendors
+241%Google clicks
6% → 35%AI visibility
Site migration SEO · ICP modelling · Entity SEO · AEORead the case study ›
Decube logo
B2B SaaS · Data governance

Decube: Growing AI Search Visibility 7× in One Month

Cleaned up spam links, built quick SEO wins and used AI answers to grow organic leads against larger vendors.

7xAI visibility
+116%blog clicks
14 → 42pages cited by Copilot daily
Backlink profile assessment · Title and meta optimisation · Answer focused contentRead the case study ›
FintechClient name withheld
Fintech · International money transfer

Money Transfer App: 20% More Clicks From the Same Searches

Rewrote destination page titles and headings around how each destination is searched, for one of Indonesia's largest money transfer companies.

+20%destination page clicks
1.35% → 1.76%click through rate
+20%AI Overview impressions
Title tag optimisation · FAQ structured data · Editorial programmeRead the case study ›
EntertainmentClient name withheld
Entertainment · Game top up marketplace

Game Top Up Marketplace: Growing One Market, Opening Another

Grew non branded search in the home market and opened the Philippines with a product title standard that lifted clicks 131% in 17 days.

+153%non branded clicks, Indonesia
+194%non branded clicks, Philippines
+131%clicks on retitled pages
International SEO · Title tag standard · Catalogue source of truthRead the case study ›

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